Meet or hear Laurie in one of the following:

Boston, Portland June 16-July 6

Washington, DC, June 29

Voice Healthcare Boston, Aug 7

San Francisco, August 22-24

NIC Chicago, October 18,19

LeadingAge, October 28,29

Digital Health Summit CES, Jan 8, 9

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Market Overview for Technology for Aging in Place

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baby boomers

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baby boomers

What are the right baby boomer market size numbers?

The numbers of our boomer lives.  So you launch your market messages with an assertion about the addressable market for a product. So one of the timeworn ways used is to start with a concept.  For example, they are going to turn 65 and are retiring -- or perhaps they are unretiring and starting businesses -- at a rate that is big, really, really, big.  So let's consider the following oddity. In 2010, boomers were going to turn 65 at the rate of 10,000 per day for the next 18 years. Then in 2014, you perhaps noticed a different phrase about boomers, including this one from AARP: They are going to turn 65 at the rate of 8,000 per day for the next 18 years. This caused me to wonder, what happened to 2000 of them?  Could they have died?  Left the country?  How many people there are in a certain age range making up an addressable market -- that should be fact, right?  Sort of.  I turned to Brent Green, an advisor to boomer marketers.

Six Companies from the Boomer Venture Summit 2014

What's new with startups in the boomer-senior market segments? We often note that the boomers have all the money. Yet they are not always the recipients of thoughtful product design or effective marketing strategy. But consider the media interest in the boomer-beyond topic, especially in the health-related segments -- where there's news, there's innovation. And where there's innovation, let's reflect on the Silicon Valley Boomer Venture Summit in Santa Clara, a business plan competition and series of events organized by Mary Furlong and delivered at Santa Clara University. The tone of the event was energetic and entrepreneurs were eager to discuss their offerings and insights. Here are just a few of the companies that were present:

AARP Sponsored Report Challenging Innovators 2014

06/25/2014

The 50+ cohort seems like a market with almost $3 trillion in spending power and interest in new and relevant products and services. But AARP's new report, Challenging Innovators June, 2014, asserts that it is a cohort reachable, not by age, but by need.

Silicon Valley Boomer Venture Summit Connects Venture Capitalists and Angels with Entrepreneurs and Start-ups

05/20/2014
SANTA CLARA, Calif., May 20, 2014 /PRNewswire/ -- Mary Furlong and Associates will host the Silicon Valley Boomer Venture Summit, and Business Plan Competition, on June 25th at Santa Clara University. The Summit draws a global influencer base to address the ongoing needs facing the Boomer consumer, and to pair investors with entrepreneurs who can bring innovative products and services for the longevity economy to market.

Launching your boomer/senior, health tech product in 2014

Don’t quit your day job just yet – do the homework first.  Starting a new company in the boomer/senior, mHealth/Digital Health tech space? I hear fairly regularly from those who have this intent.  Maybe they have a prototype they have created. When I don’t hear first, sometimes I catch who they are through the modern-day miracle of Google Alerts. So maybe we chat, maybe I take a look at a website, learn how they are going about getting their funding, and I ask if they know about products that may be similar to what they are doing.  Or have they browsed online catalogs, or spoken to non-profits (if that is one of the target audiences).  Have they studied market sizings and surveys from Nielsen to Pew to the exuberant Semico Research? And so on.  So here’s an updated set of advice for the pre-early stage:

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