What makes Voice First special for older adults? This blog has discussed the emergence of Voice First technology -- speech-enabled interactions with technology -- on multiple occasions. But this occasion is different -- it marks the publication of a research effort and resulting report linked here called The Future of Voice First Technology and Older Adults 2018. Today's blog post offers a short excerpt of key differences between Voice First technology and prior tech generations that apply to all users – but are unique for seniors -- future research will continue to explore that uniqueness. So what has inspired multiple organizations, including Benchmark Senior Living and Carlsbad by the Sea, to begin their programs? They see that while Voice First technology is an early market with some (noted) limitations, it also represents, unlike prior technology generations, benefits for users. For users and tech managers, Voice First is:
When boomers are 84 – there will be no keeping up. Just the same as when they are 64. Many boomers disagree with that statement, finding it insulting or pessimistic or both. They will repeat plaintively that baby boomers are very different than their parents’ generation. They are comfortable with technology. See how many have smartphones! They text, use Facebook and YouTube. Many book travel online, read TripAdvisor reviews, and even call for car pickups with an app! So what’s the problem? Tech change is occurring faster than boomers at 64 or 84 will want to use. Groups of people who used to participate in one social network will leave in 11 million-at-a-time droves and without explanation. And, as with Facebook, the departed will include your children and grandchildren who left to use Instagram and Snapchat. They will leave without notice – the social network equivalent of changing a phone number – with parent/grandparent only learning about it when they tried to place a (now-obsolete) phone call. Eventually they will also leave those tools behind, and so on and so forth.
he Wall Street Journal offers advice to well-to-do older adults. This time the advice comes from Glenn Ruffenach, a frequent writer for the WSJ retirement section. The query comes from a healthy couple in their early 70s who wonder if it is time to move into a CCRC (Continuing Care Retirement Community). They hesitate, observing that the residents seem decidedly older. A good observation – they are! Glenn says to move now, rather than wait. Really? For people in their early 70s? The median age of move-in to CCRCs is climbing – noted as of 2016 to be age 81 – and the residents’ average age is now 85. The CCRC has been a buy-in offering combining independent living homes, assisted living and skilled nursing facility (SNFs). Many faith-based non-profits are structured that way. But the nation’s largest for-profit firm, Brookdale, offers a ‘rental’ model -- Caring.com’s 2017 description – why? People are deferring the move. In 2016, CCRC occupancy has reached 90% in only one quarter.
Health tech future: you have to love the wording – and this time, the press ate it up. Apparently at the time no one really noticed the 2016 Rock Health report on ‘willingness’ to share health data. But times have changed. So Mary Meeker’s report, which everyone now quotes, cites that data as though it were important input for brands. And now it is really and inaccurately famous. She opines, that of the ‘brands well-positioned for digital health’ – the leader is Google. The oft-quoted answer (see Tech Crunch “Pretty neat” insight): “Meeker’s report says a full 60 percent of us were willing to share our health data with Google in 2016.” That does sound pretty neat, huh?
It’s summer – and the reading is easy. But there are many opportunities to fall out of touch with what’s happening in the world of tech and aging – for example, in the market innovation category, most recently there have been announcements about robot offerings for seniors, and some new capabilities for sharing photo content that can help record moments of our family lives that may soon be lost. In the spirit of sharing, hoping that those who can are going to attend the Silicon Valley Boomer Venture Summit next week, July 20, in Berkeley – if so, will see you there! Meanwhile, here are five other blog posts from the past month that you may have missed: