2019 Technology Market Overview is online this week. When assembling the 2019 tenth anniversary version, it was apparent that this year reflects change -- in the supply-demand balance in the overbuilt senior housing market, in policy changes driving health care services into the home, in market forecasts, and in the mix of vendors who serve the market. It's in many ways a good-news/bad-news story. Awareness is growing about an aging demographic, working longer and with longer life expectancy than previous generations. At the same time, the technology market continues to expand in complexity, privacy and interoperability issues, while not effectively lowering cost of access or prices of useful devices -- and not necessarily boosting the availability of training on their benefits or use. Here are four updated premises from the 2019 Market Overview of Technology for Older Adults:
Scammers are creative – each cell phone number is a 'smishing' opportunity. It's the holidays, when scammers want to wish you the best of everything.How about a text message with a picture of the sender, someone you know, pitching a fund-raising and time-limited opportunity – in a category the recipient knows well. Except that it is fake, finding the phone number because it is widely distributed. And as an added bonus, the sender extracts the picture from now-accessible contacts (easily scraped from LinkedIn, press releases, Gmail messages, etc.). Scammers seize the opportunity and send you a very believable text message.
A short month saw plenty of food – and provided food for thought. Many (54 million!) traveled during the US Thanksgiving holiday, according to AAA. It was month to think further about concepts introduced in October about caregiving technology – why is it so unclear what it is, who makes it, what is the form factor for presenting it and how should people be using it? (More on that in future posts.) Meanwhile, some thoughts about living to 100 – despite the endless repetition about shrinking life expectancy in the US, those that live past age 65 may last another 30 years…or more. Perhaps this is a major factor in why older adults defer making moves to senior living? (Just a thought.) More from the month: