baby boomers

The last gasp of August and Labor Day's hurricane Dorian is behind us.  Note how a devastating Hurricane Dorian already has become a past tense Wikipedia entry (!). Now we must contemplate the fall season of tradeshows and events, rev up anticipation for impending technology announcements, consider that technology anti-trust investigations are launching in multiple states. Meanwhile, the older adult technology market is still comprised of four main categories, into which the new entrants and inventions, including wearables, sensors, AI, and predictive analytics, will fit. The research report, Voice, Health, and Wellbeing 2020 has now launched and interviews are underway. Interest has grown in the use of technology to mitigate social isolation – more on that topic later this week, and the US population aged 65+ passed 52 million in 2018. What to make of all this? Here are the blog posts from August for consideration:

The baby boomer generation’s later years will be unprecedented.   Each time the population aged 65+ is counted, it’s a bigger number. That onslaught, now at 52 million, bears repeating.  The boomers, turning 65 at a rate of 10,000 a day, are pushing and prodding assumptions, deadlines, and pundit predictions. As they do so, they will force industries to change offerings – and drive considerable change in technology that underpins their lives. Consider signals from today's older adults that will only become more pronounced as the boomers move past today's upper age of 73. Today's emerging trends are showing that:

Pew’s latest examined screen time for older adults.  The highlight of this document published in June – from age 60 to 80 and beyond, older adults spend more time on their screens (watching TV or videos) than on anything else other than sleep. And that includes time spent working. And one other interesting tidbit – 40% of those in their 60s are still working, which of course includes the un-retired. But 14% of people in their 70s are still working, according to Pew, along with 4% of people in their 80s. The report also notes that 73% of the 65+ are Internet users, and 53% are smartphone users.  As with the younger population, reading and socializing time has ticked down.