For older adults, July was a few steps forward… And a few back. A new venture capital firm formed that is focused on the older adult market. Primetime Partners adds a $32 million fund to the miniscule list of VCs both admitting interest AND actually investing in the segment. At the end of June, the federal government published its status report on aging-related initiatives, which was especially notable for including tech investment in ombudsman programs. And it became increasingly likely that CMS would make telehealth access for older adults permanent. On the other hand, a new poll noted the prevalence of ageism for older adults and that other Covid-19 related pandemic – loneliness in late life. More on that in several upcoming white papers. Here are the four July posts: