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Technology - AARP

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Technology - AARP

Getting Older Adults to Tech Parity in 2021

More programs are emerging to get older adults to tech parity.  Maybe 2020 was the tipping point and 2021 is the year. The first eye-opener was the OATS/Humana report about the 22 million adults 65+ who lack home broadband. Then AARP and OATS joined together to teach tech to older adults. This followed late-year 2020 activity, including the $10 million in funding for tech training company GetSetUp. And note the $18 million of funding for Papa from Comcast Ventures to combat social isolation in older adults and launch tech-enabled health offering called Papa Health. And there are efforts here and there to help seniors get or upgrade computers.

To connect older adults, when will a trend convert to a mandate?

Since the start of the Covid-19 pandemic, tech nice-to-haves have become critical.  Between boosting the deployment of telehealth technologies, once-delayed initiatives became instantly late. Consumers are on board with telehealth, and engagement technologies like smartphones and tablets are offered through Medicare Advantage, plus a wave of other pandemic-related tactics and free offerings appeared.  Thousands of smart speaker devices have been delivered to senior living communities.  Note that PACE programs for frail and low-income elderly are now directed by CMS to use remote technology for "activities that would normally occur on an in-person basis," such as scheduled and unscheduled participant assessments, care planning, monitoring, communication, and other activities.”

Pew's simplistic survey of Internet importance during Covid-19

How essential has the Internet been during this pandemic? Read down the April Pew report with the moniker, “53% of Americans say the Internet has been essential during the Covid-19 pandemic. Go past the concerns about whether students can complete work, past the political debate about whether the government should provide Internet access -- there are some interesting nuggets and puzzling findings. During the Covid-19 outbreak, only 31% of the 65+ said the Internet was essential; 49% said it was important but not essential, and 20% said it was not too/not at all important, with likely those with more education believing it to be essential.   Given that response, it also followed that those over age 65 were not too worried about being able to pay the bill for smartphone or broadband use. 

Exclusive Technology Roundtable Final Report

AARP led process for brainstormed in November 2019, identifying and ways to overcome barriers to technology adoption. 

2020 - What about those Ten Tips for Launching a Product? A Recap

Today or soon you will launch a boomer/senior, home health tech product or service, or maybe a caregiver advisory service.  As your company gets ready to travel into battle or a booth with the sound of pitches all around, it is time to for you to revisit this guidance. Perhaps sometime soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. First read existing content and research reports on your particular market segment.  Look over this updated checklist that continues to hold true – with updated links and references. If necessary, refine tactics:

Where is the detailed survey of older people?

AARP recently published several new reports -- all worth a read.  Rant on. The survey reports, about the 50+ gamers and 50+ tech trends, each identify an age band of the 70+, something AARP began a few years ago and kudos to them, that banding continues among some of their research reports.  Not so the Longevity Economy Outlook, which lumps the wealth of the population for those aged 50-100, but no breakout was offered about the spending potential for the population at the higher end of the age bands. From an economic standpoint -- what will they (or their families) spend money on, how is their health, what is the cost of their care, where do they live? Who knows?

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