Technology - AARP

Parks Associates' update this week is illuminating. In offering up a chart and commentary about tech in the ‘connected’ home, note trouble and aggravation. In addition, half of all households reported difficulty in setting up their Wi-Fi network (see Figure 1). Consider the first 3 reasons for returning (installation, learning features, configuring settings). Those reading this blog can look around their own home – noting a Wi-Fi network, smartphone, smart speaker, or in some homes a smart doorbell, thermostat, refrigerator – or a too-smart car. Aside from returning a product that is baffling to deal with, what should people, not just older adults do?  As new products proliferate, 6 or more devices in the home, what will they do?

2023 begins with so many announcements, so little time.  The first big event, CES 2023, brought multiple startups and stalwarts to Las Vegas. Ironically, it was not the big tech news of the month – eclipsed by an OpenAI introduction that had appeared in November, but was suddenly noticed – first in December in the media. But then with a possible $29 billion valuation, Microsoft apparently offered up another $10 billion and Google’s ad business was suddenly and first the first time actually challenged.  A few simple test questions ‘(how do families fund nursing homes?’ and ‘what is the definition of dementia?’) and it is clear that the result is more complete than Google’s list of links.  As January’s end, the excitement continues.  Can AI be useful in the older adult markets of home care, senior living and beyond?  Stay tuned.

Age-Tech is in.  Perhaps you have seen the Age-Tech term pop up since early 2020, led in the US by by AARP’s CEO Jo Ann Jenkins.  Now it is all around – it characterizes AARP’s recently convened AgeTech Collaborative to ‘accelerate and scale new solutions for the 50+ market.’  AgeTech has its own Market Map as developed by Keren Etkin, Gerontechnologist.   And more recently, a young San Francisco investor, Scott Rupp, offered up the Age-Tech economic outlook from Dominic Endicott of 4Gen investment in the UK, an ‘Age-Tech expert,’ describing what the Age-Tech market is today. 

Shining a harsh light on Facebook – the company. Founded by a near-teenager in 2004, the company is a social networking monopoly, with 91% of revenue in that market that includes messaging (What’s App, Facebook Messenger). It also owns Instagram (one-quarter of its 2019 revenue). With 1.84 billion daily users, it is top of mind for marketers – and some 200 million small businesses reach their customers nearly exclusively through its platform. It is a regular news source, though ironically not trusted for political news. The news about Facebook is more compelling than the news from Facebook – including this week’s Wall Street Journal reports of Facebook applying different rules to a select subset (5.8 million) of its users, including allowing them posts that include harassment, inciting to violence or other bad behavior. Who uses Facebook? Well, most people, according to Pew: Facebook is used by 77% of US women, versus 61% of US men, with women aged 25-34 representing the biggest user group. Older adult usage of Facebook has dropped from 62% of the 65+ in 2016 to 50% in 2021. But that could be the result of family migration to Instagram for photo sharing.

Consider AARP’s list of flip and smart phones. AARP just published a puzzling guide article about smartphones targeted to older adults.  Note the article and the commentary that accompanied it – (and don’t get distracted by the paragraph explaining megapixels).  You may be struck by multiple aspects of this article – in addition to the phone makers you haven’t heard of. The IDC VP refers to older adults as senior citizens, for one, the T-Mobile exec lumping older adults into 55+ segment in a sweeping generalization of being ‘value conscious.’   Okay, enough being snippy.

First the ‘good news’ about tech adoption…  According to AARP’s newest technology adoption report, just published, older adults are positive about the role technology can play in their lives during and after Covid-19. They are chatting via video, using social media livestreams and modernizing their technology. They are buying smart TVs, costly smartphones, and earbuds.  The survey reports that 20% of the 70+ age range owns a wearable, possibly a smartwatch. Also notable, considering that most wearables are still paired with them, smartphone ownership, according to this survey, has risen most sharply among those aged 70+, with 77% of responders indicating they own one. This is a number worth questioning, however, since Pew Research's most recent mobile fact sheet indicates that only 61% of the 65+ have smartphones.