Technology - AARP

Baby boomer aging – it’s a big tech opportunity. Today there are 76 million US baby boomers, those born between 1946 and 1964.  They represent 21 percent of the US population.   73% of all wealth in the United States is concentrated among those over age 55, most of whom are baby boomers.   As the oldest of the baby boomers begin turning 80 in January of 2026, which can generate worry (as in that NY Times post) or be viewed as a market opportunity.   Life expectancy at 65 is on average another 20 years.   Note that 20% of the 65+ today are working.   So what does it all mean?

AI technology is permeating every aspect of business technology today.  Increasingly it will be deployed in the care of older adults, as apparent in research reports like The Future of AI in Home Care and an earlier report, The Future of AI and Older Adults (which will be revisited with new research later in 2025).  With little effort, AI-enabled offerings can be found throughout the startup directory of the AgeTech Collaborative from AARP.  So here are five that sound promising from their descriptions -- all info is derived from the startup website or other reference site.

Strength-related tech for stronger women?  With all of the digital health startups and corresponding $10 billion in investment, I was curious as to why none are helping women gain strength, which is known to be a direct link to maintaining balance and improving bone health, not to mention helping to prevent falls. I remember a book published years ago called Strong Women Stay Young, specifically focused on older women. The author, Miriam Nelson,  noted the importance of strength training and bone health – and in particular, avoiding osteoporosis, suffered by one in five women aged 50+.  It turns out, none of the 2024 digital health investments that are focused on women ($1.1 billion) tackled this dimension of women’s health.

IEEE wants to drive creation of a standard for AgeTech.  The global organization, long a player in the creation of standards across the spectrum of technology and engineering, has launched an ‘Activity’ called Technology Standards for the Aging (or AgeTech).The scope includes “terminology, human factors, usability, metrics, test methods, and interoperability for AgeTech products and services.” One possible output of this initiative is a certification of products or services that are in compliance with the standard.  Many already associated with the AgeTech topic are participating in this initiative, which is comprised of meetings and online discussion over a two-year period.

An impressive process was launched in 2013 at an AARP convention in Atlanta. Groups of older adults were shown how to use tablets. A presenter demonstrated and 4H volunteers sat at tables with the attendees to show them how to use them.  The program was called Mentor Up – and the idea was that young people could/should volunteer to help older adults with a device that was unfamiliar and baffling. At that time, the iPad was just three years old. The older adults in the room almost certainly did not own one -- at that time, 26 million older adults were NOT online. So their surprise and delight at what it could do made an impression. The role of young people was equally impressive -- and should be a role model for today.

The gap between some older adults and the devices/software they need does not narrow. As AARP responders noted in their survey, tech products do not seem to be designed with them in mind.  There are many indicators of this, but it was reinforced on a flight recently.  An older woman nearby struggles to access Wi-Fi, which is, uh, not that obvious. After a while, even with help, she gave up and read a book. She was not unlike the responders aged 70+ in the AARP survey who did not believe that tech could enable a healthy life. So how can this gap be closed? 

As 2025 began, the oldest baby boomer has turned 79. The population aged 65+ exceeds 58 million. Because of the sheer size of the older adult market, vendors see older adults as constituents of the market of technology for multiple age and health segments, though in the consumer product category their opinions are still often ignored (see The User Experience Needs An Upgrade).  How does the technology market evolve in next few years -- and how do older adults respond to the changes and opportunities it presents?