smartphones

Tech users today span all ages. Published at around the same time as the AARP Tech Trends Survey, Linkage Connect’s Technology Use Among Older Adults stands alone as a surveyor of tech adoption among the oldest.  In fact, 66% of their responses came from adults aged 75-89, the majority of whom are women, many living independently in senior living communities.  Similar to the AARP survey, 93% of responders own a smartphone, mostly an iPhone. When 66% of the responders to a survey, mostly online, some paper, are aged 75-89, it makes one pause and consider what this means in the world of technology marketing.

Baby boomer aging – it’s a big tech opportunity. Today there are 76 million US baby boomers, those born between 1946 and 1964.  They represent 21 percent of the US population.   73% of all wealth in the United States is concentrated among those over age 55, most of whom are baby boomers.   As the oldest of the baby boomers begin turning 80 in January of 2026, which can generate worry (as in that NY Times post) or be viewed as a market opportunity.   Life expectancy at 65 is on average another 20 years.   Note that 20% of the 65+ today are working.   So what does it all mean?

Kudos to the Forbes Technology Council!  Their post, 20 Untapped Tech Opportunities to Serve Older Adults was a great addition to the write-ups about tech for older adults.  Hopefully it was seen by entrepreneurs considering market entry with a new invention, including the innovators/investors at the What’s Next Longevity Venture Summit in Berkeley, underway today. And the reverse is also true – the Forbes folks should look around and see what’s already announced or in-market.  Here are their suggestions that caught my eye -- for startups, investors, and just plain reverse mentors:

The gap between some older adults and the devices/software they need does not narrow. As AARP responders noted in their survey, tech products do not seem to be designed with them in mind.  There are many indicators of this, but it was reinforced on a flight recently.  An older woman nearby struggles to access Wi-Fi, which is, uh, not that obvious. After a while, even with help, she gave up and read a book. She was not unlike the responders aged 70+ in the AARP survey who did not believe that tech could enable a healthy life. So how can this gap be closed? 

Each of several recent years, AARP has surveyed older adults about tech use. This year’s report is remarkable – they created a new online survey segment, the 80+ age range.  Responses were not too surprising. There was skepticism about whether tech can enable a healthy life – the percentage dropping among those aged 70+ since last year. Perhaps they know that a healthy life also depends on diet and exercise – and that 40% of Americans 65+ are obese. Remember that only 23% of adults aged 65+ exercise in accordance with federal guidelines.  Those guidelines include 2 days per week of strength training, which helps retain muscle mass, improve balance and reduce risk from falls.  

The tech user experience – still flawed and in need of fixing.  As noted in the May report, The User Experience Needs an Upgrade, the requirement to use smartphones and other tech is growing exponentially – in-person and by-telephone experiences have disappeared or deteriorated.  Yet there are few useful ways to help older adults navigate the thicket of user interfaces, and this only becomes more obvious as AI capabilities emerge that could be extremely useful, but finding and understanding them is, well, work.  Frustration bubbles up here and there – AARP’s 2024 Tech Trends and Adults 50+ noted that only 61% of adults aged 70+ felt they had the digital skills to fully take advantage of being online. 

An old report, the core concept of Connected Living was excellent and predictive.  Thirteen years ago, AARP sponsored research that posed questions about technology’s future role in connecting older adults with families, resources and each other. With input from 30 industry experts, the research attempted to determine how technology could better serve older adults moving forward. The result was a 2011 report called Connected Living for Social Aging: Designing Technology for All. You won’t find it on AARP’s website – it’s too old.  But it is very interesting, especially given that year's low technology adoption and extremely limited use among older adults compared to today. The report accurately predicted the major role technology would take in their lives as they aged, though experts were not exactly sure how.