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smartphones; wearables

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smartphones; wearables

Press Release: New report, The User Experience Needs an Upgrade

06/13/2024

Baby boomers and beyond increasingly depend on technology -- but using it has become a chore of fragmentation across devices and websites.

As the pace of inevitable tech change collides with an aging demographic, firms will need to seek user input, especially in healthcare. Accessibility features will become standard technology features.”

— Laurie Orlov

Predictions from report -- The Tech User Experience Needs an Upgrade

The decline of our tech experience was slow  it was barely noticeable for a while. Then device proliferation in homes – and the corresponding frustration became too obvious to miss. An AARP report notes, "No one prefers badly designed, over-complicated products." Yet that's what we get. Despite preferences, surveys show that today’s user experience for older adults is more problematic than ever. All are confronted with buggy software and frequent bug fix releases, such as a problem on iPhones that an embarrassed Apple redirected software work towards fixing. At the same time, innovation in new categories like Conversational and GenAI, machine learning and prediction have emerged and can help improve experiences if deployed properly. Over the next five years, it is highly likely that:

The User Experience Needs an Upgrade

As the pace of inevitable tech change collides with an aging demographic, companies will again seek user input as to what works, what is too much, and how best to utilize tech that can help older adults obtain what they need. This will be particularly required in healthcare, with an aging population consuming more time and needing more care. Accessibility features will simply become technology features, ending the distinction in time for this population to use tech that is optimized for them.

Did you miss one? – Six Tech and Aging Blog Posts from January 2024

The more things change.  January 2024 brought announcements, updates and a plethora of new tech, some a dream in the eye of a startup, some in the market and some likely to improve lives, if not right away than soon.  In fact, the most intriguing aspect of the month of CES 2024 was how much like previous events it was – and yet it was the first post-Covid big event, and the first for many new to the tech industry. Also 2024 is shaping up to be a big year of change for the older adults-tech market – some actually think it is disappearing into the tech market for all.  Maybe! Here are the six blog posts from January 2024:

The cellphone (50 years old) connects everyone

The cell phone – imagine a connected life without it. The story of that invention, particularly the context of an AT&T monopoly of the time period, is instructive about what it takes to get an innovation into the market – when many are involved, including government agencies; and obstacles, in-house and competitors, are all around.  According to interviews and his many anecdotes in his book, Cutting the Cord, Marty Cooper, aged 94, it was just one thing after the other to get the cellphone fully designed, manufactured, and into the marketplace as a mobile phone – when even his own company, Motorola, thought that the car phone market was the real opportunity.  Motorola’s own estimates of the cell phone market opportunity in the 1970’s was a wild underestimation, predicting that millions of devices sold.  Today the total number is closer to 18 billion phones worldwide. Many of those users in other countries own no other device.

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