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technology support

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technology support

The Tech Support Chasm -- tough to cross for older adults

Parks Associates' update this week is illuminating. In offering up a chart and commentary about tech in the ‘connected’ home, note trouble and aggravation. In addition, half of all households reported difficulty in setting up their Wi-Fi network (see Figure 1). Consider the first 3 reasons for returning (installation, learning features, configuring settings). Those reading this blog can look around their own home – noting a Wi-Fi network, smartphone, smart speaker, or in some homes a smart doorbell, thermostat, refrigerator – or a too-smart car. Aside from returning a product that is baffling to deal with, what should people, not just older adults do?  As new products proliferate, 6 or more devices in the home, what will they do?

From the 2021 Market Overview Technology for Aging

It's 2021 and baby boomers turn 75. It took the combination of 71 million boomers, a pandemic emergency, and the sheer size of the aging population to transform a 2009 market niche into this 2021 market category worthy of investment-- less about products specifically designed for older adults as it is about the marketing of many existing offerings as useful to them.  But this is January, 2021, in the time of Covid-19 and the time of the all digital Consumer Electronics Show -- this time with at least 70,000 online attendees from around the world and the tech industry -- and so new companies are surfacing with technologies that will generate interest and even excitement during 2021. The entrants that can help older adults fit into categories like:

Support.com announces TechSolutions -- enabling tech help for seniors

02/05/2020

Support.com, Inc. (NASDAQ:SPRT), a leader in technical support solutions for businesses and consumers, is elevating tech support with its new direct-to-consumer service, TechSolutions, which gives consumers one place to turn to for help in solving tech problems with all of their connected devices. TechSolutions helps consumers solve any tech issue, with any device, at any time, no matter where or when the device was purchased.

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