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Aging, ageism

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Aging, ageism

Older adults need vendor empathy to attain digital literacy

Picking on Apple because they are there, but of course they are not unique. What’s new with iOS 16 on the iPad? Tap this on an iPad and you will see a screen that demonstrates ‘Collections’. And behold there’s the SNOOPY Show. Below that, advice on how to share what you’re watching on Apple TV (pictured are several smiling youths).  So easy, on your Siri Remote, press and hold a button to open the control center, select the SharePlay button then choose what to watch together.  Oops, not supported by all apps.  Watch and listen together? More young folk. Add widgets to your home screen, ditto on the images.  See ‘Reduce background noise.’ That’s fun: Open Control Center, tap Mic Mode, then tap Voice Isolation to make sure your voice comes through loud and clear.  And so on. Go through the “Essentials’ and it’s more of the same – pictures are very cool, the people shown are very young.  Welcome to iPad! The instructions are required because the UI behavior varies across different apps and screens.

Four Aging and Health Technology Blog Posts from July 2020

For older adults, July was a few steps forward…  And a few back.  A new venture capital firm formed that is focused on the older adult market.  Primetime Partners adds a $32 million fund to the miniscule list of VCs both admitting interest AND actually investing in the segment.  At the end of June, the federal government published its status report on aging-related initiatives, which was especially notable for including tech investment in ombudsman programs.  And it became increasingly likely that CMS would make telehealth access for older adults permanent. On the other hand, a new poll noted the prevalence of ageism for older adults and that other Covid-19 related pandemic – loneliness in late life.  More on that in several upcoming white papers. Here are the four July posts:

What’s next with Voice tech and seniors?

Voice tech is pervasive – for some, but hardware market adoption may be slowing.  At the end of April, ninety million US adults were estimated to own smart speakers, one-third of consumers.  The last published eMarketer survey in 2019 sized the software voice assistant market  (Siri, Google Assistant, Alexa et al.) as penetrating one third of the US population – 111.8 million.  But according to a late 2019 AARP survey, only 20% of the 50+ population use voice assistants – and for the 70+, only 12%.  For those that have them, they are being used daily.  What’s holding the others back?  Typically, as in this podcast from 'This Week in Voice' about Aging in Place, one hears the concerns about security and privacy, no doubt because older people have expressed those concerns.   Note that 51% of 5000 responders in this 2020 global marketing survey worry about voice assistants listening to them without their consent. Also note that the survey extended to boomers (those aged 56 to 74) who apparently cared less than younger people.

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