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Aging, ageism

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Aging, ageism

Marketing technology – are seniors different from other people?

Google discovers seniors (sort of) and thus a market is maybe born. There was a breathlessness to the CNBC article on July 23, 2018 – Google is mulling older adult applications for its Nest product line – particularly in senior housing settings, hopefully at less cost per installation than its website pricing.  And gee whiz, one of the uses is pathway lighting to find the bathroom – presumably replacing motion-sensing night lights for $7.97 from Walmart. Up next, predicting life-threatening falls, perhaps as an alternative to Philips CareSage or BioSensics Frailty Meter, for example.  Google execs qualified our enthusiasm, per the article: “The ideas are only in the discussion stage and may not find their way into shipping products.” Since his role at Google is to do “something interesting” -- perhaps this may not turn out to be.

With Aging Tools in High Demand, Eldercare 101 Gets a Paperback

06/11/2018

Portland, Oregon June 11, 2018 – Published by Rowman and Littlefield, Eldercare 101, A Practical Guide to Later ife Planning and Aging, is now in it’s fifth printing cycle and newly available in paperback.

An adjunct professor of gerontology at Marylhurst University, Pacific University, and Portland Community College, this is author Mary Jo Saavedra’s debut publication.

Self-driving cars - not yet for older adults or anyone else

In a taxi in DC – the driver wends his way around buses and pedestrians.  It’s the day after the self-driving car killed a pedestrian. The next day, you can find scores of link references to a police comment that the car was likely not at fault though no investigation has completed – or even been started. In another tech publication (“Big Think – your daily microdose of genius”), you can read that in over 1.5 million miles of testing, one year ago was the first time the car had been at fault when it crashed with a bus. Really? How does the writer know this? Because Google says it was a ‘misunderstanding in the car’s software and from now on, the car will understand that large vehicles and buses will be less likely to yield.’

Do older adults have good reasons to resist technology change?

Surveys affirm increasing tech use among older adults, but for some, not so fast. Whether it is new data from Pew or AARP, some older adults refuse or are unable to use newer technologies, whether it is smartphones, online banking services, or (perhaps especially) social media.  Maybe they prefer feature phones (450 million shipped in 2017!) They may not be interested in being the first to test a new gadget or service.  Maybe they can’t get the packaging for a wearable opened without a hacksaw.  For that matter, how many of us are storing a pliers in their kitchen for vacuum-sealed containers?  But the tech of the day is particularly an anathema to a number of people, whether it is due to costly Internet plans, pricey and fragile smartphones, or hacker-improved, uh, enriched social media.

EasyCare Academy Launches Digital Platform for Person-Centred Care Assessment

11/09/2017

GENEVA (9 November 2017) – Today EasyCare Academy announced the release of Respond 4.0, the company’s new digital assessment platform and the appointment of its executive leadership team. EasyCare Academy is a social impact company focused on supporting personalized care for healthy ageing to enable people to live better as they live longer.


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