Generative AI

AI use in care delivery and marketing is not new - it just seems that way. Most would agree: AI is the hottest segment in the technology market today. It is beginning to emerge even in market segments that may have been slow to see (or seize) the opportunity. In healthcare, there are research reports and predictions, though adoption has been slow. AI is more established in marketing, even in senior-related businesses. More systems will emerge that learn data patterns and algorithms to construct an interaction or respond appropriately. And during the summer, stay tuned for the new report "The Future of AI and Older Adults." Here are five current examples, all information from the vendor websites:

Even Bing and ChatGPT have lousy answers. In fact, as lives lengthen, data about aging individuals dwindles inversely. Don’t believe it? Start searching for recently surveyed data about individuals aged 75+. Use the usual searches for income, marital status, housing status, tech ownership.  Go ahead – give Bing and ChatGPT a try too – for example, smartphone ownership in the US among those aged 75+.  Data returned was from 2017, with an apology that nothing more recent was available. You would think this was an easy question -- Bing knew it  and was sorry about the lack of current info, which none of the other usual sources have either.

The hype about ChatGPT and its peers has revolutionized the tech world.  And it is clear from current research that this revolution isn’t temporary, nor is it even sudden. Though with its initial user calculation at 100 million, it now appears the fastest growing ‘consumer’ application in history.   And it is fair to say that the applications of it are making its way into the world of older adults, this AARP article describes its uses for older adults in generating a letter to contest a medical bill.   And it notes the ability to ‘provide companionship, offer mental stimulation, share stories and experiences, and suggest hobbies and activities.’ Although the article claimed on Feb 28 that there was no mobile version, Bing Search (an alternative mechanism) has this interactive chat built in, including support for  multiple languages) and available for any smartphone. And ChatGPT can be accessed through any mobile browser.

February – that’s when the 2023 AI hysterical hype cycle went into full gear. You know a topic is important when leading media sites like the New York Times and Wall Street Journal become irrational and contribute to the general cacophony – even offering up worries from, wait for it, Henry Kissinger and Eric Schmidt – Kissinger is 98, but apparently still trying out new software tools.  Eric Schmidt was former CEO of Google – he should be worried.  But the article ChatGPT Heralds an Intellectual Revolution was the whipped cream on top of the icing on the cake. Its subtitle: "Generative artificial intelligence presents a philosophical and practical challenge on a scale not experienced since the start of the Enlightenment."  

Technology trackers, don't quit your day job yet. But forward motion is detectable.  Asked: "What AI technologies are available today to help older adults?" Learning about the interpretation of the question and the selection of responses is interesting. The result of good PR from the companies named?  How should marketers view content creation in this new world?  Does it depend on a loose definition of what is AI?  All of the above?  It's a good idea that intermediaries will be required to assess the utility of the responses and the offerings that present them, at least in the short term. But here are answers:

These two letters, AI, have risen to top of tech talk and media minds.  A quick search reveals near hysteria in the media and near panic among leading tech firms.  And even the Federal Trade Commission is wary of the current hype and AI-powered marketing claims.  Experts warn about the need for ‘guardrails’ against tools giving inappropriate answers, and they worry about ethics to underpin the answers of tools like ChatGPT. So as a result, tech firms want you to know that they are working on appropriate fixes.  As is typical of hype cycles, initial innovation is viewed as astounding, followed by efforts to break or downplay it.  Which means it will become very useful.

Can tools like ChatGPT and DALL-E be helpful to older adults? Of course, in the ways it can be helpful to any adult. The simple examples – retrieval of information and generated images seem very different from traditional (ad-driven) search tools. Given the early user base of ChatGPT (optimizing language models for dialogue), 100 million within the first few months, clearly developers, investors, and consumers agree. And multiple other companies are jumping into the market, perhaps playing catchup with early entrants. DALL-E (creating images from text captions) and other generative AI have become, uh, visible, and perhaps really useful in film-making and video game development. But how will this category be applied in the older adult marketplace, either for them directly or for those who serve them? 

Occasionally some tech really is NEW! At the end of November, the tech world figuratively-speaking fell over when the staggeringly well-funded AI tool, ChatGPT, was launched by OpenAI, its sponsor and creator .Within five days, a million were giving the tool a try – and who knows how many by now (six weeks later, perhaps more powerful servers are required). Trying to understand the utility of an AI tool that knows so much about so much, some bloggers like Margaret Manning are very excited at the possibilities. And some of the ‘best’ examples are posted.  Consider that ChatGPT’s data sets were loaded as of 2021 – so the newest information isn’t there, at least for now. It also provides charming but incorrect answers to many questions and has been ‘banned’ temporarily from some sites.  Bah, humbug.