The 2024 media message touts aging in place. It’s what everyone wants to do, even those with homes that are difficult to navigate, long distances from family, and must have major modifications to enable remaining there. Yet you read this message nearly every week -- Next Avenue lauds the benefits, sponsored by Lively from Best Buy Health. Fortune tests home monitoring systems they say are critical to Aging in Place. And USA Today publishes a survey that underscores the desire to age in place. So what is the market of tech that will support this goal? AARP calls it AgeTech – and has a startup directory of new entrants, including categories of health, mobility, caregiving and more. But that is a list, not a solution.
Aging in place -- sounds good, but for many, it won't work. The optimistic older adulta like their home -- and they tell survey firms that they're going to stay. We've heard this before. Ironically, in those days, it may have been a practical idea -- but as older adults age into the years in which they need care, the rising cost of the care they need may outpace their ability to pay, so what then? Family members help out if there are any, if they can, if they're nearby, and if they are willing. A lot of ifs. For the rest, we are entering a period in which more creative options will be needed and some old words, like 'roommates' and 'co-housing' will resurface.
You know homeowners plan to ‘age in place’ – repeated across all surveys. It makes sense to them – they like their homes, locations, their familiar neighborhoods, shops, their friends, and neighbors. Statistics underpin the goal for 93% of adults 55+. And they are willing to spend on services to enable them to remain there – home security, food and supplies delivery, and transportation services if they choose to or must go places without driving. They have fueled growth in the home remodeling businesses, spending on bathroom modifications and other aging-related enablers, especially home care – which may be an out-of-reach luxury for many.
EW YORK, Sept. 6, 2023 /PRNewswire/ -- Blooming Health, a digital engagement and referral solution enabling service providers to engage older adults and their family members, today announced the close of an oversubscribed $4.2 million seed round. Investors include Afore Capital and Crossbeam Venture Partners, with additional investment from Chelsea Clinton's investment firm, Metrodora, and angel investor and DoorDash Cofounder, Evan Moore.
It's news -- 600 nursing homes closed so what’s the strategy to fix? Rant on. You may have read a depressing article this morning in the Wall Street Journal about the number of people stuck in hospitals with no place to go because there are no nursing homes to take them – which is the status in the UK’s National Health System (NHS). That was an embarrassment in the UK – and this is a scandal in the US. It never should not have gotten to this point. So many factors crushed nursing homes -- Covid and Private Equity nursing home ownership were big players, followed by government strategy to undermine them. For 14 years, Florida banned new nursing home construction. The federal “Money Follows the Person” was introduced in 2005 to enable seniors to avoid them and receive Medicaid-paid services. Reauthorized repeatedly, it is now authorized through 2027.