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The 2024 media message touts aging in place. It’s what everyone wants to do, even those with homes that are difficult to navigate, long distances from family, and must have major modifications to enable remaining there. Yet you read this message nearly every week –
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Age Tech suites
Moving to suites of solutions for a broader population could alleviate some of the push back regarding products solely for older adults and expand the market. By identifying them as mobility or home security solutions, it will remove the "I'm not old, I don't need that" response. Products like the Lotus ring for controlling objects at home, which recently won the Business Plan competition at the recent What's Next Longevity Venture Summit.