New, newer, and newest startups to help older adults. Typically it has made sense on this site to not discuss companies until they are in the market, in production, with customers and funding. But crowdfunding has changed that paradigm. Some startups chose to surface through crowd-sourcing campaigns, gaining visibility and ideally some funding. If all goes well, they gain some funding, credibility and even bug-fixes. And as one executive from Lively observed prior to its launch, they get feet on the street and customers. In this post, check out a few of these companies that have launched or recently moved onto media and funding notifications. As always, press releases -- with actual text! -- might help, as do notifications through Indigogo, Kickstarter or other funders. One more thing If any new, newer, or newest startups plan to be at the AARP Ideas @50+ event in San Diego in 2 weeks, let's get together!