Meet or hear Laurie in one of the following:

HIMSS Orlando, February 20,21, 2017

What's Next Boomer Business Summit, Chicago, March 21-24, 2017

Boston, April 30, 2017

Washington, April 29, 2017

Boston, May 1, 2017

Related News Articles

02/17/2017

The tech giants are working on adding voice-calling features to Echo and Google Home.

02/17/2017

The effort is hung up over concerns about privacy, telecom regulations and emergency services. 

02/17/2017

Health spending is projected to grow annually at a rate of 5.6% on average from 2016 to 2025.

02/16/2017

65 to 74 hold more than 5 times the debt that similar ages held 20 years ago.

02/15/2017

Wireless headphones designed specifically for people with some hearing loss.

Market Overview for Technology for Aging in Place

Watch for updated Market Overview 2/28/2017

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Challenging Innovators to Design for the 50+

Baby boomers and seniors age 50+ comprise an enormous cohort. But they do not represent a market segment that can be divided neatly by age. This amorphous population of 100 million people confounds innovators with widely different needs, budgets and marketing channels. But entrepreneurs can learn from prospective customers, experts from specific sub-segments and market niches, and from the learnings of those who have done well.

This AARP-sponsored interview report reveals new tactics, but as much determination as ever. The interviewees in this report advised new entrants to consider innovating at life transition points; seeking interested funders and accelerators; using crowd funding to gain visibility; leveraging policy changes that open up new opportunities; entering a market at disruptive price points; and above all, seeking partnerships carefully – and early.

 

 

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