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Boomer-Senior Tech Business

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Boomer-Senior Tech Business

Five Wearable Tech Offerings for 2021

Not your mother’s pendant or your father’s blood pressure cuff. Today’s wearables, adopted by only a small percentage of older adults, have possibilities for helping many.  Research interviews for The Future of Wearables and Older Adults 2021 report, to be published in June, show notable change in this market. Wearables today have moved beyond the PERS pendant functionality so long marketed to older adults. Today’s devices, whether on ear, hand, or wrist,  may incorporate AI, enable personalization, track multiple health attributes, notice change, predict future issues, or even provide guidance for suggested health improvements.  Here are five examples discussed with their execs in research interviews -- all content comes from the company website or reviews:

$10,000 Business Plan Competition Focuses on Health and Well-Being

05/04/2021

LAFAYETTE, Calif., May 3, 2021 /PRNewswire/ -- Mary Furlong & Associates (MFA) announces its annual What's Next Longevity Venture Summit June 16-17 and the $10,000 Business Plan Competition. Now in its 18th year, the original thought leader conference focused on the longevity economy attracts more than 400 investors, entrepreneurs and other experts at the intersection of aging, technology and investment. The virtual event offers an online learning and networking experience with leading authorities on the future trends in the $8.3 trillion U.S. longevity economy.

AARP 2021 Tech Trends Survey -- is the tech glass half empty?

First the ‘good news’ about tech adoption…  According to AARP’s newest technology adoption report, just published, older adults are positive about the role technology can play in their lives during and after Covid-19. They are chatting via video, using social media livestreams and modernizing their technology. They are buying smart TVs, costly smartphones, and earbuds.  The survey reports that 20% of the 70+ age range owns a wearable, possibly a smartwatch. Also notable, considering that most wearables are still paired with them, smartphone ownership, according to this survey, has risen most sharply among those aged 70+, with 77% of responders indicating they own one. This is a number worth questioning, however, since Pew Research's most recent mobile fact sheet indicates that only 61% of the 65+ have smartphones.

What’s Next Longevity Business Academy Introduces Virtual Learning Program

04/17/2021

Mary Furlong and Associates What’s Next Longevity Business Academy Introduces Virtual Learning Program:

Spring Programming to Focus on Growth Strategies for Longevity Market

 

Why should people trust technology? 

Do consumers trust technology?  Not so much -- just ask them. This question was asked on a recent Edelman Trust Barometer, responder age was capped at 64.  And the survey showed that the largest drop in trust for a category from 2020-2021 was in technology (summarized here in a single graph) – for some, not trusted. What categories were the most trusted?  Food and beverage, healthcare, transportation, education and consumer packaged goods.  What’s this mean?  According to Edelman: “The tech industry is now being held to account for all manner of societal ills -- from information bankruptcy to job loss, to human rights, to the mass-class divide.

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