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digital health

Consider the potential for wearables and older adults

The watch changed the landscape for wearables... Since the introduction of the Apple Watch in 2014 and its subsequent sales of more than 33 million (as of 2020), Apple has been the dominant player in the US market. For the market of technology for older adults, it offered a smartwatch with built-in fall detection and other numerous health features, which it continues to introduce. By 2020, it became one of Apple’s 5 most profitable businesses and reached total adoption of 100 million globally. It changed many dimensions of life, including making people look and feel cool, reinforcing healthy behaviors -- including the importance of standing up when it notices you've been sitting too long. It made people want to track health variables they never thought they would track -- like heart rate variability, blood oxygen levels, or hand washing frequency and duration.

Technology for Aging -- 2021 Market Overview

This report was revised in January of 2021. It was updated to reflect current trends, demographic data about older adults, policy changes, new products and services as well as inclusion of available data about what tech they own and/or prefer. The final section with examples includes more than 30 offering and services new for this report, indicated by **.

Four Technology and Aging Blog Posts from November 2020

November revealed a growing sense of urgency about older adults. What has been the impact on them of the daily onslaught of Covid-19 statistics? What about nine months of ceaseless updates about case counts? Has this produced a permanent fear of contact with others, including families, especially on holidays? Public-private partnerships are forming to bring devices and products to older adults, now isolated for as much as 9 months. Will that help? Tech firms are trying to boost access to the internet and devices – will this become 2021 action priority for non-profits and government? And much more will be different for an older population – the real seniors, aged 75+, perhaps previously unnoticed by media. In fact, older adults have often been ignored by marketers even as boomers have all the money.  Here are four blog posts from November:

Consider Amazon’s role in the caregiving and older adult market

It’s already been a big year for new Amazon offerings that could benefit older people.   This month’s most obvious change was the introduction of Amazon Care Hub, an Alexa app that can be used to help monitor potentially isolated older adults.  But they also have done more work on Amazon Hospitality in partnership with K4Connect (which has rolled out 10,000 Alexa devices to senior living communities).  One might well argue that Amazon has and will continue to have a major impact on the quality of life for older adults (assuming senior privacy concerns and technology barriers to adoption are overcome – more on that another time):

Routinify Begins Revenue Generation Through Successful Partnership with University of Colorado and Other Healthcare Groups

10/15/2020

DENVER, Oct. 15, 2020 /PRNewswire/ -- Routinify, the technology-based, remote healthcare solutions company, announced today its first quarter of revenue generation through a series of paid trials with organizations and academic campuses throughout Colorado. These trials have helped to provide proof of concept and acceptance of the innovative technology throughout the healthcare industry.

Five Offerings from the RockHealth Aging in Place Report

Venture interest in Aging in Place – is it a turning point?  RockHealth, the "first venture fund dedicated to digital health”, has declared this year a turning point in the market of offerings for older adults (aka baby boomers, particularly those 65+).  In their September, 2020 Aging in Place report, the authors note that demographics, regulatory and policy changes (aka reimbursement via Medicare Advantage plans), and Covid-19’s boosted use of digital health combine to make this a pivotal point.  The oldest baby boomer, it should be mentioned, is 74 now, but the youngest is 56 and may have aging parents who could benefit, depending on health status, from these five offerings from that report. All text is from the websites of the vendors:

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