digital health

Looking out toward the future – what trends matter most?  The lack of broadband access among older adults is worrisome in these days of online-only vaccine registration.  In years past, getting older adults online was a lower priority for senior advocates, social service agencies or healthcare organizations. News organizations rarely discussed tech adoption among seniors.  And survey frequency about Internet access had dwindled over a decade. Now even the Wall Street Journal tech writer searches ways to get elusive vaccine appointments scheduled for older friends and relatives. The New York Times notes that some older adults don’t have computers.  When the 2022 surveys of broadband access for the 65+ are published, will the numbers be much higher?  New government efforts are underway to offer cheaper broadband -- will older adults participate?  Stay tuned. Here are four blog posts from February 2021:

The watch changed the landscape for wearables. Since the introduction of the Apple Watch in 2014 and its subsequent sales of more than 33 million (as of 2020), Apple has been the dominant player in the US market. For the market of technology for older adults, it offered a smartwatch with built-in fall detection and other numerous health features, which it continues to introduce. By 2020, it became one of Apple’s 5 most profitable businesses and reached total adoption of 100 million globally. It changed many dimensions of life, including making people look and feel cool, reinforcing healthy behaviors -- including the importance of standing up when it notices you've been sitting too long. It made people want to track health variables they never thought they would track -- like heart rate variability, blood oxygen levels, or hand washing frequency and duration.

November revealed a growing sense of urgency about older adults. What has been the impact on them of the daily onslaught of Covid-19 statistics? What about nine months of ceaseless updates about case counts? Has this produced a permanent fear of contact with others, including families, especially on holidays? Public-private partnerships are forming to bring devices and products to older adults, now isolated for as much as 9 months. Will that help? Tech firms are trying to boost access to the internet and devices – will this become 2021 action priority for non-profits and government? And much more will be different for an older population – the real seniors, aged 75+, perhaps previously unnoticed by media. In fact, older adults have often been ignored by marketers even as boomers have all the money.  Here are four blog posts from November:

It’s already been a big year for new Amazon offerings that could benefit older people.   This month’s most obvious change was the introduction of Amazon Care Hub, an Alexa app that can be used to help monitor potentially isolated older adults.  But they also have done more work on Amazon Hospitality in partnership with K4Connect (which has rolled out 10,000 Alexa devices to senior living communities).  One might well argue that Amazon has and will continue to have a major impact on the quality of life for older adults (assuming senior privacy concerns and technology barriers to adoption are overcome – more on that another time):

Venture interest in Aging in Place – is it a turning point?  RockHealth, the "first venture fund dedicated to digital health”, has declared this year a turning point in the market of offerings for older adults (aka baby boomers, particularly those 65+).  In their September, 2020 Aging in Place report, the authors note that demographics, regulatory and policy changes (aka reimbursement via Medicare Advantage plans), and Covid-19’s boosted use of digital health combine to make this a pivotal point.  The oldest baby boomer, it should be mentioned, is 74 now, but the youngest is 56 and may have aging parents who could benefit, depending on health status, from these five offerings from that report. All text is from the websites of the vendors: