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IoT and home monitoring

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IoT and home monitoring

Ten Tips for Launching a Product or Service – October, 2018

It’s 2018 and in full sprint to the year-end finish. Soon you will launch a boomer/senior, home health tech product or service, or maybe a caregiver advisory service.  As your company gets ready to travel into battle or a booth this fall with the sound of lively pitches all around, it is time to for you to revisit this guidance. Perhaps sometime soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. First read existing content and research reports on your particular market segment.  Look over this updated checklist that continues to hold true – with updated links and references. If necessary, refine tactics:

What is caregiving technology, anyway?

A term that means what you want it to mean. It's crazy. Search for the term 'caregiving technology.' At the top of the retrieved page – an ad for ClearCare to help you 'improve client and employee management' – sounds like paid (agency) home care. Over at AARP, there is a long list of resources (non-tech) on the AARP caregiving site for family caregivers, who may use paid care. There’s the 2017 AARP report that surveys caregivers about what they want from technology -- they are interested in but not currently using.  There’s the Family Caregiver Alliance report that lists technologies from firms, but was last updated in 2013 (perhaps the date of this FCA list).   The National Alliance for Caregiving (NAC/AARP) report is dated 2014 – and focuses on a vision for what caregiving technology should be.

New Technology Offerings for Caregivers and Families

As summer winds down, innovators rev up.  August is winding down -- the calm before the autumn slew of activity.  Nonetheless, new milestones and partnerships were announced this month, including Embodied Labs becoming a finalist for the Top8 XR Education Prize sponsored by the Bill  Melinda Gates Foundation,  MedMinder reaching 1433 on the Inc5000, the acquisition of GreatCall by BestBuy, and MobileHelp announcing a partnership with LifePod.  And four companies released new offerings to help professional and family caregivers improve monitoring and well-being among older adults:

Best Buy Acquires GreatCall – What’s it Mean for Best Buy?

First take – this links together multiple Best Buy initiatives, starting in 2011.   Look at the history of Best Buy. First a dabble with the now departed Wellcore in 2011 – clearly the time was not right – the oldest baby boomer turned 72 in 2018, but at 65 in 2010, consumers could not comprehend the utility of a wearable fall detector. But Best Buy executives saw the opportunity and decided to learn more.  More significant in 2011, Best Buy became a founding consortium member in a ‘living lab’ Charter House in Rochester, Minnesota (along with Mayo Clinic). "We believe technology has the potential to foster healthy, productive lives by enabling easier access to information and medical care," says Kurt Hulander, then senior director of health platforms at Best Buy.  

Best Buy Acquires GreatCall, A Leading Connected Health Services Provider

08/15/2018

Minneapolis, August 15, 2018 – Best Buy Co., Inc. (NYSE: BBY), a leading technology products and services provider, today announced that it has signed a definitive agreement to acquire GreatCall, Inc. for $800 million in cash.  

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