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PERS

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PERS

Connect America Unveils Industry-First Enhancements to Connect America Home™ Platform

11/10/2022

BALA CYNWYD, Pa., Nov. 10, 2022 /PRNewswire/ -- Connect America, the nationally recognized innovator in connective care technology to empower seniors and vulnerable populations to age gracefully in place, today announced several enhancements to its Connect America Home™ platform. This next-generation, AI-enabled digital health and safety platform provides secure, non-intrusive, continuous monitoring with emergency and non-emergency support to help everyone live safely, independently, and well at home.

“U.S. Personal Emergency Response Systems (PERS) Market - Industry Outlook & Forecast 2022-2027”

07/27/2022

DUBLIN--(BUSINESS WIRE) The growing integration between wearable medical devices and medical alert systems like PERS and healthcare facilities will enable remote access to patient data and offer essential home healthcare services and improve patient safety and health outcomes. The demand for such integrated wearable devices has gained more importance after the onset of the COVID-19 pandemic. They offer patients, especially elderly ones, safer, more accessible options for routine, preventive, and chronic care.

Beyond the medical alert -- old marketing and products are obsolete

PERS Insider helpfully listed the most common PERS Google searches. The result was bleak and informative. Their website identifies the top item (16,000 searches, results with ads) as a 'medical alert bracelet'. Except for the deep-pocketed Medical Guardian which bought ads everywhere, these were all bracelets to help emergency workers determine a health issue. The next one, Medical alert systems (14K searches) turned up ads for multi-vendor sales sites with names like 10 best, 5 best in Florida, and look, there's Medical Guardian! The US News site was not an ad itself, but the article was filled with ads for devices. Ditto for ConsumerAffairs.com.' Best and worst companies – more ads -- and Medical Guardian. Even 'I’ve Fallen and I Can’t Get Up' is one of top four search terms (4800), no doubt from those miserable LifeAlert ads

Something new -- Apple Watch ad sells fear to the young

Perhaps you have seen the scary Apple Watch ad about 911 calls. If not, here it is, short but it’s a doozy. Three examples of desperate 911 calls. Young woman trapped in car filling with water, young man paddle-boarding, wind pushing him out to sea, and a farmer who fell and can’t move (at the end, we calm down because all were rescued by emergency responders.) So this is the argument for the $749 or more for Series 7 Apple watch with Cellular access? Not an 82-year-old woman living alone, but instead, selling heart-racing fear to the young. Why it could open a whole new market of watch buyers and upgraders. So what could go wrong – and what about this IS wrong?

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