social isolation

It’s a bad sign when you get a warning from Amazon about Prime scams.  Shopping online has definitely deteriorated when you receive a desperate email from Amazon warning about Amazon Prime scams.  But their advice is worrisome – you should check Amazon Messages to verify that a message is really from Amazon?  How hard can it be for a scammer to fake messages that look like they’re from Amazon? Did you know that Amazon Prime Day is a big day for scammers? The Better Business Bureau warns about lookalike websites, too-good-to-be-true social media ads, and unsolicited emails or calls during sales events this month. You might not know that "1,230 new websites that associated themselves with Amazon popped up in June. The vast majority were malicious or appeared suspicious, according to Check Point."

As the year progresses, the older adult population gets the innovators' attention. As it should be, given the swelling older adult market, growing visibility with investors, and increasing attention from the federal government. Rock Health break out the 65+ in its surveys of health tech ownership. Surveys show that Americans prefer to age in their own homes, also known as aging in place. Pew Research notes that the Centenarian population will triple in the next 30 years, baby boomers are hitting ‘peak 65’ this year, and in just six years, all 72 million baby boomers will be 65+. Within that context, it will continue to be important to note new innovations that could improve their quality of life, such as:

August, so warm, so replete with nursing home doomsayers and endless scam calls.  You may be one of the dwindling population (34% are homeowners) who have landlines in the US (even digital phone-service based). You may feel like it is a waste, especially given the remarkably robust phone-scam industry populated in noisy call centers by reps who know nothing about the so-called Do Not Call list, and whose measurement must be based on getting you to pick up the phone again and again.  Your relatives only text. Even your dentist and doctor prefer text. So why keep it? Maybe you run a business and need to call clients. Maybe you are legitimately afraid of not being found by emergency services (see below).  Maybe you are an older adult living alone and just want to chat with someone.  Here are the five blog posts from August: