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computers, broadband, and social networking

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computers, broadband, and social networking

2023 Market Overview (3 of 4) Advice to Vendors: It's Service, not Products

To reach older adults and their families, one go-to-market channel is not enough. Depending on the product or service, it may need a mix of resellers/distributors, face-to-face, and online sales. The 2022 FCC broadband progress map revealed the geographic areas of the US that lack high speed Internet access, and even if it were available, many do not go online, whether due to perceived lack of benefit, high cost, or low awareness. If that population needs a technology or service, such as access to benefits, their caregivers must search online on their behalf. Today if looking for assistive tech for older adults, today there are multiple options, including Amazon or Best Buy.  But new market entrants should find local partners to test product effectiveness before going national.

Did you miss insights and data from the five August blog posts?

The biggest older adult tech news from August was audible.  The US Food and Drug Administration approved the over-the-counter sale of hearing aids. Ironically that will not actually be official until October.  The implications are staggering – hopefully the implementation will match.  The big five hearing aid manufacturers will once again remake and remarket themselves, their brands and pricing to fit the new rule. Also in August, a new report on the status of US broadband access was released, highlighting major expansion underway.  Here are the five blog posts from August 2022:

With an Eye on Growth, iN2L + LifeLoop Hires Proven Finance and Marketing Leaders

08/22/2022

DENVER, June 22, 2022 /PRNewswire/ -- iN2L + LifeLoop, provider of the first and most comprehensive senior living technology platform developed to meaningfully impact staff effectiveness, workforce retention, staffing levels, and resident engagement, today announced the addition of Rachel Vincion as its chief financial officer and Cambria Jacobs as its chief marketing officer. Both Jacobs and Vincion will report directly to Lisa Taylor, CEO of iN2L+ LifeLoop, and will be instrumental in helping drive the organization's continued strategic growth.

Did you miss anything? Four Aging and Tech Posts from July 2022

July offered time to think about gaps and staff shortages. For example, we expect tech products to be more intuitive and usable than they are. So often we become mired in a swamp of settings, especially when upgrading to a new device or software version. Everyone seems to know someone who has waved a hand and dismissed even being trained on new offerings. At the same time, many are eager to learn and wish they knew how to know what they needed to know. Meanwhile, the labor shortage has impacted every aspect of senior care, requiring a rethink of financial health of the businesses and the role of technology. Occupancy in senior living dipped below 80% in 2021, though said now to be in a period of recovery --even as costs to operate and resident prices rise. Here are the four blog posts from July 2022.

Generations on Line releases new QR Code Help for seniors

07/28/2022

PHILADELPHIA, PA, UNITED STATES, July 28, 2022 /EINPresswire.com/ -- When technically timid adults are directed to a squiggly square (a QR code) to find more information, they are often puzzled. Hence, a new self-help tutorial “WTM?? --- What’s That Maze?” from the national digital literacy nonprofit, Generations on Line.

Is the 3G Sunsetting the equivalent of Y2K for Older Adults?

The 3G sunset has had plenty of warning, but will that matter to older adults? Many people do not remember much about January 1, 2000, the day all systems that stored 2-digit years would become useless calculators. But there was much preparation and so life went on, mostly normal. Will that be the case with the 3G-to-5G network transition?  The big three carriers (Verizon, AT&T, T-Mobile) are motoring ahead with this switchover to enable them to free up, as they say, faster and more reliable bandwidth.  But there are worries that they may leave some users with a phone that is nothing more than a useless brick.  Experts in the industry (perhaps consultants to the carriers) say "that there will be a mere few hundred thousand customers impacted at each carrier, totaling fewer than 1 million people." Really? With 300 million cell phones in use in the US (there are only 332 million people!) and AT&T acknowledging that 196 million of them use its network!

Voice and AI – Better Together for Older Adults – New Report

Voice assistants made device hardware actually seem smart. By 2018, more technology (and associated improvements) could be found in the Cloud. Besides these invisible upgrades, the voice assistant technology has been continually improving – and if the user could be made aware of those improvements (a BIG IF), they might find them to be very useful. Consider voice-enabled smart plugs, thermostats, audio books, traffic directions, weather, and news updates – and answers to questions that might matter about health, social connection, and personal safety. Today 95 million million US adults have smart speakers and 85% of US adults own a smartphone. Both platforms are now in position to deliver value and benefit to older users -- and thus the opportunity to speak and be heard.

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