computers, broadband, and social networking

Is 2022 the tipping point for technology and older adults? Scanning through the collection of blog posts from April and May, the obvious has finally occurred. Baby boomers are aging and want to stay in their homes as long as feasible. Soon all 54 million of them will be over 65. Many will need to be monitored in their home for chronic diseases and in-home risk of falling – Amazon noticed with Alexa Together – Verizon noticed with its Care Smart Watch. Home care companies, senior living companies, skilled nursing facilities are all desperate for workers to address this overwhelming market. At the insistence of customers and prospects, technology offerings (beyond telehealth) will be required in all of these settings, especially at home -- and so as long-predicted, they must proliferate and improve. Consider these six blog posts from April and May 2022.

When it comes to people, the US Census has all the data.  From its American Community Survey (ACS) summary files and detailed tables, we know as of November, 2021, for example, the US population (315 million), the number of housing units (133 million) and whether they are owner-occupied. Further, it tells  the number of people in geographic locations, education and marital status, employment status (173 million), the percent aged 65+ (more than 55 million as of the date of the most recent survey).  The questionnaire is publicly available on the Census website. While many of the questions are intriguing (and used for redistricting) and the data results are much-reported, technology ownership is rarely discussed.  So here are some snapshots of changes in the ACS data from 2015 to 2021: 

Tech complexity for new users is getting worse. And it’s pretty obvious to anyone who is paying attention to Apple new releases, new versions of Android phones and other apps like Spotify. And then there’s the PC that runs out of memory – just encountered yesterday. You want to see what that means by checking the manual.  How naïve.  No manual.  So you do what everyone who has just encountered an error message does.  You search the tech forums, find the example of what happened and voilà, there’s the fix. Certainly that must be what senior living residents and older adults living at home do, not to mention the of-course sizable tech staff working in senior living and elder care. Oops.

We are used to citing population surveys to cite trends. Tech adoption among older adults is clearly increasing. The growth has been tracked most recently in survey samples that compared the most recent with prior time periods: AARP surveyed 2063 and Pew Research surveyed 1502 adults. And Linkage Connect surveys the oldest, with a sizable sample of 2398 older adults. For all three, broadband access and smartphone ownership and use is growing. But what if tech adoption came from a sample size of 2.9 million households pulled from the 5-year census (American Community Survey/ACS) data? That was posted in November of 2021, with surveying ending in 2020 (just before Covid-19) and was made available within the last month. Good news -- seventy-six percent of the 65+ population as of 2020 has access to broadband -- and tech adoption has clearly risen since 2015. One might assume that post-Covid census data will be even more significant.

The ACS will size tech adoption – and not a minute too soon. We might learn from the upcoming American Community Survey (ACS) data release which households have broadband connectivity, own a computer or other devices – down to a level of granularity that includes that rarely surveyed category, age 85+. And we may be able to examine age in relationship to tech ownership. In 2011, as part of the Linkage Technology Survey of Adults age 65-100, the report observes that there are few surveys of technology ownership among the older adult population.

The rise of AgeTech – it is a trend. It’s easy to say, and it resonates -- especially compared to other long-standing terms like assistive technology, gerontechnology and durable medical equipment (DME). Parks Associates published a useful chart this week about the Changing form factors of panic buttons – take a look. But that was not the real subject of the article (thankfully). Rather, it suggested that while form factors are changing (from pendant to smart watch to home sensor technology), the shortage of labor in the caregiving market means that tech to help 66 million caregivers matters more than ever. In fact, one in five ‘broadband’ households is currently or will soon care for a family member, likely remaining in their own or a relative’s home.