PERS

Philips Lifeline has had, to say the least, an unusual week. First they launch a smartphone PERS application that makes no sense.   The press release quotes the Philips/Georgetown GSEI study that repeats that tiresome cliché that "seniors want to stay as independent as possible as they get older" -- really, no kidding. Therefore smartphone-enabled seniors would want this $13.95/month service. Since they put out a press release and sought media attention with this app, it is safe to say that want us to know about it. And in volume, this would be a nice incremental revenue stream and another use of their highly trained call center reps.  But what volume? 19% of the 65+ population owns a smartphone -- that's a market of 8 million people.  But two-thirds of adults with smartphones download no apps -- using only those which came with the phone.  Now we're down to 2.8 million in an available market.

PERS devices and wearables – what will bring them together? Now that the Washington Post has declared that Apple and Google will solve our health problems, aren’t you relieved? Oh, you’re a bit concerned about your privacy, the fact that all of your outside-of-Facebook web searches are by default accessible to Facebook – that you have to opt out on a completely separate website in order to terminate tracking of this activity?  As you wander around Google, Yahoo or through iTunes, your searches about health topics, those are all now relevant for advertisers as provided by Facebook!  And extra-special, what do you think about the fact that Apple lobbied away any need for FDA approval for anything health-related? Feeling safely healthy now?

Watching PERS and consumer health tech industries is like watching parallel worlds.  You have to notice. Although offerings are now mobile, they are not moving closer to consumer health tech.  Wander from website to website of the leading players – Philips, Tunstall, ADT, Lifestation, LifeAlert, and so on, in the self-described Medical Alarm industry, regardless of who the company is, services are described and compared in this chart by VRI in the context of the 'emergency' dimension of Personal Emergency Response System/Service.  Okay, you’ve looked over the laundry list of companies in the VRI-crafted chart. Now add a few more mobile PERS offerings that aren’t on the chart – like Verizon Sure Response, Tunstall, GreatCall’s Five Star, MobileHelp, AT&T and Numera.  Verizon’s site offers 'convenience calling' (that is, minutes that can be used for non-emergencies); Numera’s site mentions a future health aspect of its Libris offering; and AT&T’s site talks about Health.  Otherwise, the emphasis is about averting or responding to an emergency.

The start of a new year -- it extends past CES!  Let's remind ourselves -- press releases matter. As you know by now, becoming quiet about a firm's products and offerings is bad business practice – silence is assumed to be a bad sign – and the aging dates of content on websites is even worse. That’s because the technology market waits for no man – or woman. And to their PR credit, tech companies get that. So in the past few months new versions and offerings of technology solutions have been swept up in press releases on this site – perhaps missed by readers, so here they are, extracted into a single blog post. As has been the case previously, all of the text is extracted from the announcements by the technology firms themselves.