PERS

So you want to launch a boomer/senior, home health tech product or service.  As your new company get ready to travel into battle at mHealth, CES, and all those 2015 launch events to-be-named-later, it is time to for you to revisit this guidance. Perhaps some time soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. Here is a checklist that continues to hold true – with a few links that are merely examples:

Tech is so yesterday, long live providers and solutions. 2012 was in some ways a dull technological year – the basic core technologies that are useful when applied to older adult consumers had surfaced in 2011 or before – think mobile PERS, GPS tracking, fall detection, voice activation (say Hi, Siri!), the rise of tablets, longer device battery life (except for smart phones). 2012, on the other hand, was the year in which there was new interest in aging and technology solutions – and thankfully, not just from startups, but included health insurers, communications carriers, and even pharmaceutical companies. As we peer into our 2013 crystal ball, here are some highlights of the past year and predictions about the year ahead:

Reuse, recycle – finding a new purpose?  Ah, the cacophony of self-quantification. As we rage against our inactivity and sloth, fitness gadgets have become the rage. One could have a Body Media arm band (“know your body, change your life”), a Fitbit on a waistband, a NikeFuel (“the ultimate measure of your athletic life”) or a Jawbone UP (“know yourself, live better!”) on a wrist, or a Pebble on a shoe from a corporate wellness program. To date, none of these offerings are applied (by the companies) to the world of seniors for passive activity encouragement or tracking.  Soon all of these, like Fitbit, will have APIs for writing new apps – soon someone will see and seize the opportunity to connect a simple and wearable device to senior market, and perhaps more in the senior market will connect caregiving apps like Philips CarePartners Mobile to information from their in-market devices like Lifeline with AutoAlert.

PERS – A long-time tradition. The Medical Alarm Systems and PERS (Personal Emergency Response Systems) industry is long-standing and largely unchanged from the days of Lifeline, prior to its purchase by Philips.  This business segment has historically focused on the at-risk individuals who are 65+ with a typical user in the 75-85 range. Today, the industry is variously estimated from $1 to 2 billion in North America, largely based on monthly service plans that guarantee the immediate availability of staffed professional call center response. Those staff members contact relevant and local emergency responders such as EMTs, family, or 911, pre-configured in their systems once the device is activated.  Traditionally, the devices transmit from the wearer to a base unit nearby.