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Boomer-Senior Tech Business

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Boomer-Senior Tech Business

What’s Next Longevity Business Academy Introduces Virtual Learning Program

04/17/2021

Mary Furlong and Associates What’s Next Longevity Business Academy Introduces Virtual Learning Program:

Spring Programming to Focus on Growth Strategies for Longevity Market

 

Why should people trust technology? 

Do consumers trust technology?  Not so much -- just ask them. This question was asked on a recent Edelman Trust Barometer, responder age was capped at 64.  And the survey showed that the largest drop in trust for a category from 2020-2021 was in technology (summarized here in a single graph) – for some, not trusted. What categories were the most trusted?  Food and beverage, healthcare, transportation, education and consumer packaged goods.  What’s this mean?  According to Edelman: “The tech industry is now being held to account for all manner of societal ills -- from information bankruptcy to job loss, to human rights, to the mass-class divide.

DEMO: LATEST TECHNOLOGY FOR SENIOR LIVING

02/19/2021

Architects and designers including Lisa M. Cini, Jane Rohde, Dale Miller, David Ashen, Brian Kent Jones, Chris Sommers & Jaclyn Moser, along with 45 manufacturers, transform the Werner House, Columbus’ Woodland Manor Mansion, into an innovative demonstration and test-drive showplace for aging and multi-generational living

Getting Older Adults to Tech Parity in 2021

More programs are emerging to get older adults to tech parity.  Maybe 2020 was the tipping point and 2021 is the year. The first eye-opener was the OATS/Humana report about the 22 million adults 65+ who lack home broadband. Then AARP and OATS joined together to teach tech to older adults. This followed late-year 2020 activity, including the $10 million in funding for tech training company GetSetUp. And note the $18 million of funding for Papa from Comcast Ventures to combat social isolation in older adults and launch tech-enabled health offering called Papa Health. And there are efforts here and there to help seniors get or upgrade computers.

Care options for seniors...tech included

Aging in place – it’s emerged (again) during these Covid-19 times. Déjà vu all over again. But ‘aging in place’ is still a challenge and maybe a pipe dream for seniors in their late 70’s or 80’s.  Consider a few issues for starters:  chronic health conditions, mobility limitations, stairs, snow/ice, driving, dangerous hills for walking, cognitive issues, and social isolation.  You get the idea.  Then there is the cost of 24x7 home care, same as assisted living (which is $67K/year in Massachusetts, for example) or even Genworth’s 44-hours of home care ($53-54K annual).  That may work for the most well-to-do seniors.  But families are still in a position of finding and then managing the care workers, even with agency assistance. So Mom or Dad stays at home as long as feasible and even beyond – and that’s why the home care industry today is booming. And competing for the same workers as senior living firms pay their CNAs

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