AgeTech

What happens when engineers believe that no matter what, the customers will buy? Rant on. Look at the forum discussions of problems after Apple’s release in November, or consider Google’s Gemini self-humiliation.  Will users turn in their iPhones in disgust? Stop using Gmail in protest? What about the Tesla that is so cool it does not have to identify clearly how to open the door, or put the car into drive or reverse? Was the car returned? Will customers return a device they don’t understand? Consider Windows 11 updates are tormenting users, again per Microsoft’s own forum. Will people give up using the PC? Not likely. 

You know homeowners plan to ‘age in place’ – repeated across all surveys.  It makes sense to them – they like their homes, locations, their familiar neighborhoods, shops, their friends, and neighbors. Statistics underpin the goal for 93% of adults 55+.  And they are willing to spend on services to enable them to remain there – home security, food and supplies delivery, and transportation services if they choose to or must go places without driving. They have fueled growth in the home remodeling businesses, spending on bathroom modifications and other aging-related enablers, especially home care – which may be an out-of-reach luxury for many.

Tech user experiences are deteriorating at a rapid rate – for all.  If you have encountered any of the following, you know.  The absurdity of two-factor authentication within a single device, long complex passwords, five years of remembered password history to prevent re-use.  And that’s before you have logged into a site that could simply be a news media or site or Gmail that just wants to display insulting and absurd ads now that you have been ‘authenticated’. Or you can examine the behavior of the same software applications across multiple devices.  You may have noticed that scam innovation is beginning to outpace the product development cycles in other categories – (although some scammers seem able to be scammed themselves).

The frustration of the user experience. February was short but busy – but a topic emerged on the last day of January that is beginning to take shape in the form of interviews and insights from others.  All agree that the user experience, whether it is a car, a microwave, Google Gemini or a smartphone is deteriorating, possibly due to nearly-endless but not necessarily useful ‘innovation’ from developers.  Whether it is the ‘cockpit’ of a car that may now have three screens, an authentication process on a website that requires another device, or an app that expects a password that has not been used in the past five years.  Here are the blog posts:

Publicly available up-to-date stats about the older adult population is weak or non-existent.  The most recent version of ChatGPT admits it cannot state the current population in the US that is aged 75+.  Nor can Google. This is somewhat surprising, given the angst in business and market predictions about the aging of the US population and the potential doom that it portends. But anyway, the answer is buried in Census tables. Would you be surprised to learn that there are 25.7 million people aged 75+ today?  That 14.8 million are women and 10.8 million are men?  Would it surprise that 42% of the 65+ population (60.5 million) is aged 75+?

The more things change.  January 2024 brought announcements, updates and a plethora of new tech, some a dream in the eye of a startup, some in the market and some likely to improve lives, if not right away than soon.  In fact, the most intriguing aspect of the month of CES 2024 was how much like previous events it was – and yet it was the first post-Covid big event, and the first for many new to the tech industry. Also 2024 is shaping up to be a big year of change for the older adults-tech market – some actually think it is disappearing into the tech market for all.  Maybe! Here are the six blog posts from January 2024:

Is the user experience deteriorating? Tech user experience experts focus on everyone except older adults. But there’s a problem:  from AARP’s tech trends survey from 2024 and their 2023 guidance from AARP on inclusive design practices, it’s clear and as the AARP report notes, “No one prefers badly designed, over-complicated products.”  Despite preferences, surveys show that today’s user experience for older adults is more problematic than ever. All are confronted with buggy software and frequent bug fix releases, such a problem on iPhones that an embarrassed Apple redirected software work towards fixing. And Google is no better with Pixel phones.