January 2025

As 2025 began, the oldest baby boomer has turned 79. The population aged 65+ exceeds 58 million. Because of the sheer size of the older adult market, vendors see older adults as constituents of the market of technology for multiple age and health segments, though in the consumer product category their opinions are still often ignored (see The User Experience Needs An Upgrade).  How does the technology market evolve in next few years -- and how do older adults respond to the changes and opportunities it presents? 

CES 2025 is wrapping up soon -- here's another look.  As always, it is an opportunity to contemplate the state of tech innovation, wading figuratively past announcements of cars and TVs. Browsing through the many articles and news websites, looking for what could benefit older adults in the context of making lives easier, more sociable, more functional and empowered, these five are attention-worthy.  All material is from their announcements and/or websites.  As with previous CES 2025 blog posts, it is important to note that offerings may be concepts, not yet products, and that some may not enter the commercial or US market at all. The important aspect is that the underlying technologies are a step (or more) forward in possibilities to help older adults.  Here's hoping that next year has even more to consider.