As 2025 began, the oldest baby boomer has turned 79. The population aged 65+ exceeds 58 million. Because of the sheer size of the older adult market, vendors see them as constituents of the market of technology for multiple age and health segments, though in the consumer product category their opinions are still often ignored (see The User Experience Needs An Upgrade).
Government changes to help older adults. Caregiving and other demands of an aging population gained significant government attention and new initiatives during 2024, all approved, with only reimbursed telehealth access remaining to be approved. Technology enablement and access will likely be components of each of these initiatives as they evolve. Clearly more progress is required for protecting older adults from scams.
CES 2025 is wrapping up soon -- here's another look. As always, it is an opportunity to contemplate the state of tech innovation, wading figuratively past announcements of cars and TVs. Browsing through the many articles and news websites, looking for what could benefit older adults in the context of making lives easier, more sociable, more functional and empowered, these five are attention-worthy. All material is from their announcements and/or websites. As with previous CES 2025 blog posts, it is important to note that offerings may be concepts, not yet products, and that some may not enter the commercial or US market at all. The important aspect is that the underlying technologies are a step (or more) forward in possibilities to help older adults. Here's hoping that next year has even more to consider.
One might think that the Consumer Electronics Show is about consumer electronics. Not really. It is about tech concepts and possibilities, and possibly new or near-term products, that can lead to future products and/or distribution in the market. Whether in TVs, cars, drones, wearables, accessibility tech, home appliances or headsets, this international show with its 150,000 attendees has an ‘AI Everywhere’ (surprise!) theme. Attendees help both startups and established players to gain media and market attention and maybe even meet a few distribution partners or funders. Here are 10 from this year’s show: