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Market Overview for Technology for Aging in Place

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December 2009

Ten Tech Market Wishes for 2010

For those of you still staring at your computer screen in 2009, I just have one (!) more thing to say. Okay, well maybe 10 things. Here are my wishes for the tech market that has, but has not yet fully realized, the potential to better serve baby boomers and seniors in 2010.

What to do in 2010 with the tech trends from 2009?

There are multiple ways to view the technology market for aging in place -- in the 2009 Market Overview, relevance is described as matching stages of frailty, and products are categorized by role in successful aging.

2009 Spawned Ten Aging in Place Trends to Watch in 2010

It's the end of the year and time for that wrap-up of the indicators from 2009 that will drive trends for 2010 -- what it all means -- more analysis on another day.

1. Location-aware tech enables more info, greater safety.  GPS became even more useful in 2009. Verizon replaced its Chaperone service with Family Locator, The Alzheimer's Association introduced its ComfortZone (powered by OmniLink), several other tracking technology vendors launched, and location-based mapping and direction technologies, 2009 was a good GPS-enabled year.

Marketing and Selling Technology for Aging in Place

Time for an update -- more surveys, more vendors. I just updated the Aging in Place Technology Market Overview to incorporate other example vendors and links to studies about seniors and technology.

Where are you when you need help -- a Panasonic pilot error

Another day, another idea from Japan on how to help seniors be and feel safe(r) -- this time from Panasonic. The aging wave or 'silver market' in Japan (22% are 65+) is the fastest growing segment and has prompted numerous corporate experiments on how to care for (or at least keep tabs on) people who have no nearby family.

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The nirvana of aging in place and other age-related reality disconnects

It seems as though there is a seasonal cluster to everything -- conferences (spring and fall), concerts (fall through spring), and... communication about surveys and studies. During the fall of studies announcements, we've seen some interesting and sometimes ironic juxtapositions:

On Aging in Place versus Healthcare Unbound

Having watched the home health technology market crawl along at a snail’s pace for most of the last decade, I’m excited to expand my focus to aging in place.  I see a fundamental — and absolutely critical — difference between the narrow focus of healthcare unbound/remote health monitoring market and the more expansive purview of aging in place.  That difference can be summed up as the difference between fear and hope.

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Introducing -- new blogger -- Liz Boehm of Forrester Research!

Adding an expert to this blog! I am so excited -- Liz Boehm, Principal Analyst extroardinaire at Forrester Research, would like to contribute her insights on aging in place and I am so pleased to have her write and to introduce her to readers.  I'll let her explain it herself -- why writing about this matters to her, but this is great for those of us who care about the topic and want to accelerate the pace of understanding and adoption. 

Gifts -- Aging in Place and Related

The planes are becoming full of holiday travelers... At Thanksgiving time, I wrote a blog post about visits with aging family members -- and being on the lookout to see if they need help remaining independent.  In that post, there were links to videophones, eBook devices, computers with cameras, and a variety of other useful items that you may have noticed could be helpful.

The Business of Aging -- Ontario Innovation Summit

The Business of Aging -- or Aging and Implications? Just came back from a stimulating conference in a delightful and sophisticated city -- Toronto. Sponsored by the Government of Ontario and the MaRS Discovery District, this conference was titled 'The Business of Aging'.

Ho hum: GE buys Living Independently Group (QuietCare)

GE buying Living Independently Group doesn't matter. While a bit of noise is being made, this has no significance in the near term and I suspect little money was spent on this compared to the sizable sum that must have been spent to market LIG's offering since its launch in 2003

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