Brookdale leads, despite shrinking.
Boston, Portland area, October 3-6, October 14-28, 2016
Time for an update -- more surveys, more vendors. I just updated the Aging in Place Technology Market Overview to incorporate other example vendors and links to studies about seniors and technology. This is going to be a regular task -- lately I have stumbled across a plethora of surveys from MetLife's Mature Market Institute, Nielsen, and the everywhere-at-once AARP. As I find them, I post on the Trends page of this site, most recent at the top. And then there are many more vendors and tech services and websites, way too many for a market overview, but I've added more examples than the previous version.
Advice to marketers -- check. In the market overview and in a blog post, in which I went through the ten steps that vendor marketers should check off as they prepare to go to market with a technology for boomers and seniors. Since I still see some vendor sites that do not reflect the usefulness of the product, that do not place the product in an overall problem/solution context, do not offer a video of a satisfied user or enable the viewer to enlarge text, I am getting a feeling that folks might not have seen it -- or maybe disagree. So here's a recapped list -- thoughts?
Decision points marketing -- shapes the context. Although the market overview includes the idea of status changes that may indicate a need for a technology (like home monitoring when safety is an issue), I've been asked recently about life decision points that trigger the need for acquiring a technology (or two or three). The best example is the 'hair on fire' decision, courtesy of Jill Gilbert at Caring.Com (Jill, please advise if that term is from someone else!). This is the decision point at which an elderly parent is being discharged from rehab or a hospital and can't return immediately to their home. The working adult child (hair on fire) quickly starts searching websites for services that can offer an appropriate solution. So let's list others, not all of them with 'hair on fire' time urgency, but all requiring a redefinition of a problem, opportunity, or need -- therefore, a technology or service becomes relevant and valuable. Thoughts?
Selling technology into the world of senior professionals. On a recent GrandCare Systems conference call, I listened to participants mull over the best techniques for selling monitoring technology offerings, particularly accelerating closure of the deal. Here are the suggestions -- at the other end of the marketing techniques, of course -- since all selling is by definition, local:
Requests to elaborate as well as additional thoughts are always welcome.