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Market Overview for Technology for Aging in Place

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March 2014

Four recent technology innovations from outside the US

Not made in the USA. Over the years, Google alerts have both helped find technologies that would be useful to older adults -- and because this site has focused largely on US companies and initiatives, those same alerts sometimes seem to be all about happenings in upstate New York or new initiatives in New Jersey. So here is an attempt to start a conversation about great ideas for technology innovations from outside the US that can be helpful to seniors.  Emphasis is 'start' -- and additions are welcome.

Personal Emergency Response Systems aren’t personal about health

Watching PERS and consumer health tech industries is like watching parallel worlds.  You have to notice. Although offerings are now mobile, they are not moving closer to consumer health tech.  Wander from website to website of the leading players – Philips, Tunstall, ADT, Lifestation, LifeAlert, and so on, in the self-described Medical Alarm industry, regardless of who the company is, services are described and compared in this chart by VRI in the context of the 'emergency' dimension of Personal Emergency Response System/Service.  Okay, you’ve looked over the laundry list of companies in the VRI-crafted chart. Now add a few more mobile PERS offerings that aren’t on the chart – like Verizon Sure Response, Tunstall, GreatCall’s Five Star, MobileHelp, AT&T and Numera.  Verizon’s site offers 'convenience calling' (that is, minutes that can be used for non-emergencies); Numera’s site mentions a future health aspect of its Libris offering; and AT&T’s site talks about Health.  Otherwise, the emphasis is about averting or responding to an emergency.

Tracking the trackers -- the need for Boomer Health Tech Watch

Digital health tech is the answer – but what are the questions? What new gadgets and apps can make consumers take better care of their own health?  What are the gadgets and apps that help doctors take care of consumers?  Let’s assume that the combination of tech that helps consumers and doctors equals Digital Health.  In this emerging world, do doctors encourage consumers to give these new apps and gadgets a try? What is the digital technology uptake among the worried well and the not-so-well boomer population – a giant and amorphous demographic blob that some marketers want to cultivate.  Even if we added those modifiers that help divide boomers into cohorts – words like caregiving, wealthy, unmarried, educated, grandparents, rural -- it is a challenge for innovators to peer through the just right Digital Health lens and see clearly who is targeted, what they need, and who will pay for the next new thing.

Five New Technologies for Aging in Place – Jan-Feb 2014

The start of a new year -- it extends past CES!  Let's remind ourselves -- press releases matter. As you know by now, becoming quiet about a firm's products and offerings is bad business practice – silence is assumed to be a bad sign – and the aging dates of content on websites is even worse. That’s because the technology market waits for no man – or woman. And to their PR credit, tech companies get that. So in the past few months new versions and offerings of technology solutions have been swept up in press releases on this site – perhaps missed by readers, so here they are, extracted into a single blog post. As has been the case previously, all of the text is extracted from the announcements by the technology firms themselves.

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