Another rant. So you have to read the report but you don't have to like it. That's the MetLife Mature Market Institute (MMI) report on retirees and the gap between wanting to work and actually finding work.
You know and I know that all older adults do not love and relate to their computers. And their computers are not loveable. I will spare you a rant this time and not count the ways.
Recently Caring.com (targeting family caregivers) acquired Gilbert Guide (a senior care directory, also aimed at family caregivers) -- combined firm gets more critical mass and content than either had separately. What happens now and is it significant? I talked with Caring.com's CEO Andy Cohen and Gilbert Guide's CEO Jill Gilbert to try to figure it out.
Denial of need, current and future, has been a recurring theme lately. We have a push to get people out of nursing homes and into independent living, we have boomers who want (mostly) to age in their own homes, generally in the suburbs.
I want to pose the question -- again. Just because we can set up all kinds of security in our elderly parent's home, is it right to put it there? Saw this from SmartHome's Web Camera section, a Web-Enabled Securelink Elderly Kit -- this turns out to be a PERS pendant -- the camera is extra.
These are tough times to sell products. Period. But before being ossified into a state of discouragement, it's good to know that the baby boomer market segment is not tapped out yet as the attached two studies make clear.
