Market Overview for Technology for Aging in Place

Meet or hear Laurie in one of the following:

InsureTech, Washington, DC, May 30, 2019

Silicon Valley Boomer Venture Summit, June 6, 2019

DC Longevity Summit, December, 2019

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baby boomers

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baby boomers

Web cameras and the elderly -- whose right is it to decide?

I want to pose the question -- again. Just because we can set up all kinds of security in our elderly parent's home, is it right to put it there? Saw this from SmartHome's Web Camera section, a Web-Enabled Securelink Elderly Kit -- this turns out to be a PERS pendant -- the camera is extra.

Baby boomers want information, to connect to others, and move or improve their homes

These are tough times to sell products. Period. But before being ossified into a state of discouragement, it's good to know that the baby boomer market segment is not tapped out yet as the attached two studies make clear.

Can baby boomers afford to pay for parents' aging in place technology?

It's both a given and a strong conviction: Caregivers worry about the cost of technology to help seniors age in their own homes.  And in fact, so does everyone else.  Vendors and experts think or talk about the potential for all technology (or a vendor-specific technology) to be more affordable if it is to be adopted. Again and again, I hear the issue of 'who will pay' for technology to help seniors remain in their own home. And I detect a hope (and a bias) towards insurance reimbursment that will be government-directed and will lower the cost of care. I don't believe it -- and even more emphatically, I know that caregivers (aka the baby boomer children of those who are aging) can afford to pay.

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