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baby boomers

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baby boomers

Mobility and PERS, boomers and shifting expectations

Another week, this time a look at the future of healthy aging. Yesterday kicked off the first of a two-year Think Tank initiative sponsored by Philips through its Center for Health and Well-Being. The purpose of this Think Tank is to consider and flesh out ideas about what it means globally to age successfully -- with implications about future requirements for policy, health systems, and technology use.

Empower the user -- product design assumptions for boomers and seniors

Socially and personally, information access empowers.  BCS (once known as the British Computer Society) published an interesting report this month called "The Information Dividend: Can IT Make You Happier?" This study of 35,000 examines the relationship between access to information and the means of getting it with responders' life satisfaction.

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Checklist for acquiring a technology product or solution

'The Checklist Manifesto' has applicability to buying tech for aging. I just finished reading "The Checklist Manifesto: How to Get Things Right" by Atul Gawande, a surgeon who developed a checklist to improve surgery safety for WHO and his own operating room.

Boomers, barriers, and myths

Assumptions, aspirations, and realism.  In recent here-there-everywhere travels, I was often intrigued by assumptions that were cited as fact.  I heard about barriers to adoption, narrow-cast definitions of broader opportunities, and sweeping generalizations about markets too broad to characterize. That last, of course, is the so-called baby boomer market -- discussed all day at a well-run event in Tampa -- the Florida Boomer Lifestyle Conference.

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