Market Overview for Technology for Aging in Place

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baby boomers

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baby boomers

Elderly, senior, baby boomer, old, aged -- say what?

Okay -- it's another rant. Last week at a UCLA panel I was on, an exasperated audience member asked for a definition of 'senior', annoyed at what sounded like stereotypical patronizing about technology use. I stupidly responded that it was a census definition of age 65+. Actually the census categorizes percentages multiple ways: 60-plus, 62-plus, 65-plus, and 75-plus. Wish everyone did that. Sixty-five is the year of Medicare eligibility, it was once the year for pensions and mandatory retirement and for many it is the year of full Social Security eligibility. It has been used as a political demographic, synonymous with 'seniors' as in the example of the  $250 stimulus check to seniors.

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The MMI report on retirees and working -- let's move on

Another rant. So you have to read the report but you don't have to like it. That's the MetLife Mature Market Institute (MMI) report on retirees and the gap between wanting to work and actually finding work.

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The FloH Club -- Tech support for older adults (Yay)

You know and I know that all older adults do not love and relate to their computers. And their computers are not loveable. I will spare you a rant this time and not count the ways.

What's it mean -- Caring.com acquires Gilbert Guide?

Recently Caring.com (targeting family caregivers) acquired Gilbert Guide (a senior care directory, also aimed at family caregivers) -- combined firm gets more critical mass and content than either had separately. What happens now and is it significant? I talked with Caring.com's CEO Andy Cohen and Gilbert Guide's CEO Jill Gilbert to try to figure it out.

Who are we kidding -- our houses aren't the enemy, we are

Denial of need, current and future, has been a recurring theme lately.  We have a push to get people out of nursing homes and into independent living, we have boomers who want (mostly) to age in their own homes, generally in the suburbs.

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