baby boomers

Recently Caring.com (targeting family caregivers) acquired Gilbert Guide (a senior care directory, also aimed at family caregivers) -- combined firm gets more critical mass and content than either had separately. What happens now and is it significant? I talked with Caring.com's CEO Andy Cohen and Gilbert Guide's CEO Jill Gilbert to try to figure it out.

Denial of need, current and future, has been a recurring theme lately.  We have a push to get people out of nursing homes and into independent living, we have boomers who want (mostly) to age in their own homes, generally in the suburbs.

I want to pose the question -- again. Just because we can set up all kinds of security in our elderly parent's home, is it right to put it there? Saw this from SmartHome's Web Camera section, a Web-Enabled Securelink Elderly Kit -- this turns out to be a PERS pendant -- the camera is extra.

These are tough times to sell products. Period. But before being ossified into a state of discouragement, it's good to know that the baby boomer market segment is not tapped out yet as the attached two studies make clear.

It's both a given and a strong conviction: Caregivers worry about the cost of technology to help seniors age in their own homes.  And in fact, so does everyone else.  Vendors and experts think or talk about the potential for all technology (or a vendor-specific technology) to be more affordable if it is to be adopted. Again and again, I hear the issue of 'who will pay' for technology to help seniors remain in their own home. And I detect a hope (and a bias) towards insurance reimbursment that will be government-directed and will lower the cost of care. I don't believe it -- and even more emphatically, I know that caregivers (aka the baby boomer children of those who are aging) can afford to pay.