What's new with startups in the boomer-senior market segments? We often note that the boomers have all the money. Yet they are not always the recipients of thoughtful product design or effective marketing strategy. But consider the media interest in the boomer-beyond topic, especially in the health-related segments -- where there's news, there's innovation. And where there's innovation, let's reflect on the Silicon Valley Boomer Venture Summit in Santa Clara, a business plan competition and series of events organized by Mary Furlong and delivered at Santa Clara University. The tone of the event was energetic and entrepreneurs were eager to discuss their offerings and insights. Here are just a few of the companies that were present:
The 50+ cohort seems like a market with almost $3 trillion in spending power and interest in new and relevant products and services. But AARP's new report, Challenging Innovators June, 2014, asserts that it is a cohort reachable, not by age, but by need.
SANTA CLARA, Calif., May 20, 2014 /PRNewswire/ -- Mary Furlong and Associates will host the Silicon Valley Boomer Venture Summit, and Business Plan Competition, on June 25th at Santa Clara University. The Summit draws a global influencer base to address the ongoing needs facing the Boomer consumer, and to pair investors with entrepreneurs who can bring innovative products and services for the longevity economy to market.