baby boomers

Pew just offered up a trend-hype reality check.  RANT ON. To read the click-thirsty media hype you would think that the 'gig economy,' aka sharing, on-demand, or pick-your-term whatever, was a solution to world hunger -- or at least transportation, pollution and car maintenance costs.  Who would have thought it was powered by old people? Was this aggrandizement of all things 'sharing' based in reality? Per new Pew study, maybe not.  Oh yeah, in Silicon Valley and for its acolytes, the 'idea' has fueled bubble boys Tweeting re-orders of ping-pong tables.  But beyond the California border -- it turns out the sharing economy has not exactly taken the aged 50+ world by storm. Or any of the world, actually.

Five characteristics of health tech market maturity...for a mature market. What would boomers most want to have as key characteristics in the tech world of boomers/seniors? Here’s a starting list – comments welcome. 1) Their privacy is well protected by their insurers, doctors, software, social network and device makers; 2) Their health information is well-integrated into the multi-company health provider world – no need to carry around those CDs of EHRs); 3) Trends in their health patterns are noticed by care providers who use predictive analytics to note possible problems); 4) Boomers do less driving to specialists, more remote consultations, which are appropriately reimbursed through Medicare; 5) Fitness gadgets are replaced by well-being devices and systems.

New York State catches up to the dining habits of boomers and their pets.  In June this past year, the state legislature in New York passed a bill to will let diners bring their dogs into the restaurant, imitating practices in California, Europe and elsewhere and overturning prior rules, if not actual practice. Thirty-seven percent of baby boomers own a pet, dare we say that might be a dog? Or two to three dogs?  It seems pretty simple now to acquire an emotional support letter that bypasses the rules prohibiting pets on planes that are not trained service dogs. And a number of major retailers (store manager willing) now permit dogs inside the store.  Apartment buildings and hotels now have dog-friendly specials (the Westin Heavenly Dog Bed) and even dog-friendly cocktail hours.