smart home

Elder Home Monitoring 2.0 – it may fill a growing need.  Several companies noted were at CES or with announcements at or around that time offered up the possibility of a dashboard or collected insights about the wellbeing of an older adult at home.  These may signal not only the next generation of in-home monitoring, but also the next generation of predictive analytics used to help older adults stay longer at home and/or out of the hospital. The timing is good as the oldest Baby Boomer turns 74 this month – and more older adults are staying longer at home. Information is from the company websites or press materials:

Getty images show advertising’s ageist stereotypes.  A new report from AARP this week zeros in on something we all knew: Advertisers focus on the young – not unlike the tech firms who make products being advertised.  Despite the 50+ population representing one third of the US population, they only show up in 13% of advertising imagery. The AARP report authors analyzed the Getty images – and observed that even though 69% of people aged 65-73 own a smartphone, less the 5% of the images of technology included any older adults. The same held true for images of workers. While one third (53 million) of the labor force is 50+, only 13% showed them working – otherwise they were shown at home, with a partner or in a medical setting. And the kicker: 81% of the employees of advertising agencies are younger than 55 -- their ageism is well-documented.

More smarts are moving into tech for older adults. AI capabilities combined with a Voice First interface is increasingly expected – and so they are part of new offerings to help older adults, both living at home or in senior living communities. Will older adults be comfortable with them?  Will they be used effectively to help them remain as safe, independent and/or well as possible? These remain to be validated, but between the smarter homes and the smart devices, we are heading into another wave of innovation.  Here are six technologies (alphabetical order) entering the space – information is drawn from firm websites:

When there’s nothing else to buy. Funny about technology ownership among the oldest – generally there is no way to know whether they own any or if would they buy it. Neither Pew (in 2018) nor AARP (2019 technology ownership) broke out upper age ranges. So Link·age Connect is an outlier that asks ownership questions and documents age breakdowns of responders, half of whom were age 75+. This 2019 Technology Survey of Older Adults Age 55-100, conducted online, notes that 80% of respondents (45% of whom live in senior-oriented communities/housing) have smartphones. At this point, if the mobile phone breaks, what’s the store rep going to promote, and it doesn’t matter which store? While they carry flip/feature phones, an iPhone or an Android phone can be used just like a flip phone. More than 50% of respondents have smart TVs (yes, that’s nearly all you can buy these days).