The 2024 survey is out – some might say it is positive about tech adoption. Older adults (age 50+) own nearly every tech owned by those age 18-49. They have smartphones, tablets, Smart TVs, wearables – with the same disinterest in smart home technologies. The cynical among us might say that some tech change (like the 3G to 5G cutover) forced smartphone adoption. And so the growth in smartphone ownership is led by older adults And it’s pretty tough to buy a ‘dumb TV’ these days even if you wanted one, though it’s feasible.
Monitoring the AgeTech market, one major trend at a time. One of the key roles of an industry analyst is to detect and predict new trends that will make a difference in the lives of older adults. Consider the five year sequence of reports below, from oldest to most recent, from the introduction of voice tech to the Covid-driven rise of telehealth to smart homes to wearables to sensors to the current research underway (stay tuned!) about The Future of AI and Older Adults. The uptake of ‘voice first’ (versus ‘screen and keyboard first’) technologies in 2018 was a very big deal. It now seems obvious that people expect multiple modalities interaction with a technology. Now 100 million Americans own at least one smart speaker – now AI technology will enable the next generation of user interactions. Here are those reports:
DALLAS, Jan. 5, 2023 /PRNewswire/ -- Innovative smart home products showcased at CES® 2023 focus on simplicity, ease of use, and interoperability. Dozens of companies including ADT, Alarm.com, Essence Group, and more featured new product announcements in the safety and security space. Research from Parks Associates supports the demand for useful and simple features—nearly 50% of households planning to purchase a smart door lock in the next six months indicate that a keypad is a must-have feature.
CES begins next week – but never mind – what mattered in 2022? The press releases for next week’s 2023 Consumer Electronics Show are stacking up. These will be featured in blogs over the next week or two. Weird and wacky, teeny-tiny, virtual, augmented, robotic, metaverse-y – remote this-and-that. Invented by young and old, the result of competitions and criteria -- for example, consider Eureka Park. They can be shepherded by organizations like AARP, appear in international exhibits like the Swiss pavilion, the Korean and beyond. For those attending, tennis shoes will be required. But before we dive into the startups next week, here is one more look at 2022 – what was notable during that could/might/will serve and help older adults?
AI matters for older adults. Over the last few years, a growing number of applications of AI and machine learning have entered the market of caregiving technology for older adults. Stanford Medicine offers a Partnership in AI-Assisted Care. Projects are underway at the University of Illinois, MIT AgeLab, Georgia Tech, Penn, and no doubt other university programs around the US. AI is a fundamental machine-learning element in voice technology, which is here to stay, despite the noisy racket about Amazon. The AI role in deriving predictive analytics from accumulated data is just beginning to reveal its utility.
Smart home devices are not smart about tech support. The future of the smart home and older adult users has not quite arrived. It is just as well – younger device owners are struggling. According to Parks Associates, “Households with heads of household ages 35-44 are the most likely to experience technical issues with their devices.” Not surprising, since that group owns the most devices These tech-proficient users try to troubleshoot the problem themselves. And they become frustrated. Consider this understatement from Jennifer Kent of Parks: "Consumers clearly desire a self-help approach first but need more effective tools to solve the problems on their own." Otherwise, according to the Parks document, they become frustrated, write negative reviews and return the products. And these folks are aged 35-44.