smart home

That was then… In early 2020, focus sharpened on market categories of aging and caregiving. AARP published a new report that showed growing interest in technology among those aged 70+. The 127,000 CES 2020 attendees in January saw exhibit areas and innovations focused on older adults and what they need. Cambia Health released a survey of caregivers, 64% of surveyed caregivers use at least one digital tool to help them with caregiving. The National Alliance for Caregiving surveyed caregivers including their use of technology (surprisingly low), and Samsung, Best Buy and Amazon now group offerings that could be helpful for older adults and those who care for them.

Today or soon you will launch a boomer/senior, home health tech product or service, or maybe a caregiver advisory service.  As your company gets ready to travel into battle or a booth with the sound of pitches all around, it is time to for you to revisit this guidance. Perhaps sometime soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. First read existing content and research reports on your particular market segment.  Look over this updated checklist that continues to hold true – with updated links and references. If necessary, refine tactics:

Elder Home Monitoring 2.0 – it may fill a growing need.  Several companies noted were at CES or with announcements at or around that time offered up the possibility of a dashboard or collected insights about the wellbeing of an older adult at home.  These may signal not only the next generation of in-home monitoring, but also the next generation of predictive analytics used to help older adults stay longer at home and/or out of the hospital. The timing is good as the oldest Baby Boomer turns 74 this month – and more older adults are staying longer at home. Information is from the company websites or press materials: