The passion of innovation for seniors. Rant on. It’s the most I have seen in the past five years: the halo that surrounds finding new companies that could, perhaps, help older adults, even if they were designed for some other purpose. Many assess them, invite them to networking events, cultivate and encourage their expectations about future opportunity and even award them prizes. The criteria for selection/participation of these entrants are not always disclosed, but phrases about criteria are on the sponsoring entities' websites. New entrants will "have an already developed, scalable and financially sustainable product/service" or they will be "capable of scaling" or they will judge "how easy is it to get the product?" Or the product/service will have "sustainable competitive advantages, positioning or efficiencies." So you might be persuaded that the companies that enter, apply, win, or gain investment must actually exhibit these characteristics. Read more ... about Technology for seniors – dial down passion, dial up market readiness
Andover, MA, USA – The Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business and Philips released the final results of a three-part aging study today, revealing that family caregivers are unintentional barriers to technology adoption and usage by older adults in their care – even though they acknowledge it can be an important way of enriching the care recipient’s life.