Seniors

Demographic of age 65+, often segmented into four decades with differing characteristics

Fall detection -- a look back -- much innovation but little impact

First the good news -- life expectancy is up.  So as boomers cross the 65-year-marker at 8000 per day, 10,000 per day, or whatever, they just received some good news, for a change, from the CDC.  Life expectancy has inched up. A woman who is 65 today can expect to live an average of 21 more years (to age 86), and a man at 65 has an average life expectancy of 18 more years (to age 83). Note that these are averages and that the averages include those with chronic diseases. That average includes the nearly 26% likelihood of diabetes (diagnosed and undiagnosed) -- and that diabetes is the seventh leading cause of death in the US  and that heart disease is the number one cause of death among women and ditto for men.  Thus life expectancy outside of those conditions is most certainly far longer. >>> Read more . . .

What are the right baby boomer market size numbers?

The numbers of our boomer lives.  So you launch your market messages with an assertion about the addressable market for a product. So one of the timeworn ways used is to start with a concept.  For example, they are going to turn 65 and are retiring -- or perhaps they are unretiring and starting businesses -- at a rate that is big, really, really, big.  So let's consider the following oddity. In 2010, boomers were going to turn 65 at the rate of 10,000 per day for the next 18 years. Then in 2014, you perhaps noticed a different phrase about boomers, including this one from AARP: They are going to turn 65 at the rate of 8,000 per day for the next 18 years. This caused me to wonder, what happened to 2000 of them?  Could they have died?  Left the country?  How many people there are in a certain age range making up an addressable market -- that should be fact, right?  Sort of.  I turned to Brent Green, an advisor to boomer marketers. >>> Read more . . .

Next week is Active Aging Week -- let the trade show season begin

Next week is Active Aging Week 2014.  According to the International Council on Active Aging, there are 3000 events (all over the place) to celebrate beginning tomorrow -- there are "never more reasons to get off the couch."  So now there are 43 million people age 65+ in the US. (Remember when it was 39 million, back in 2012?) Today there are many reasons for older adults to get up and get moving. Seniors are saddled with ever-lengthening life expectancies (one in four of today's 65-year-olds will live to 90! They are stuck in their awkward and costly houses, with questionable health status and a propensity to be overweight.  Meanwhile, more than half of those aged 65+ rely on Social Security -- with its average payment of $1294/month -- for more than half of their income >>> Read more . . .

Scaring seniors -- the hyping of falls, fraud, and weather

Listening to the weather channel could make an isolated senior nervous.  Nearly 46% of women aged 75+ (around 11 million) live alone -- and one in three of them will live until at least the age of 90. In fact, 2 million are aged 90+ now.  If they listen to the news or the weather channel, they have quite a bit of opportunity to be frightened about the prospect of tornados, hurricanes, flash floods, excessive heat, poor air quality or wildfires. Perhaps they're watching TV and they see that absolutely horrendous Life Alert ad. That's it for going down to the basement. Then the telephone or doorbell rings -- a nice distraction from the 4+ hours per day spent watching TV or perhaps the few minutes online -- if there is a computer or tablet around them to use. >>> Read more . . .

Targeting scams against the elderly

34% of lawyers polled said they are dealing with or expect to have senior clients who have been exploited.

07/29/2014

OurPaths Turns Life Memories into Virtual Museums

07/23/2014

FOR IMMEDIATE RELEASE CONTACT: Sam Haswell (415) 699-2802
July 23, 2014 samhaswell@ourpaths.com

OurPaths Turns Life Memories into Virtual Museums
Aimed at Boomers, app’s immersive 3D tributes honor living as well as departed >>> Read more . . .

2014 United States of Aging Survey: Seniors motivated to improve their health

07/15/2014
DALLAS — The 2014 United States of Aging Survey released Tuesday found that Americans aged 60 years and older report they are more motivated than the past two years to improve their health by exercising regularly and setting health goals — two simple steps which also relate to reported increases in optimism among seniors.
 

Six Companies from the Boomer Venture Summit 2014

What's new with startups in the boomer-senior market segments? We often note that the boomers have all the money. Yet they are not always the recipients of thoughtful product design or effective marketing strategy. But consider the media interest in the boomer-beyond topic, especially in the health-related segments -- where there's news, there's innovation. And where there's innovation, let's reflect on the Silicon Valley Boomer Venture Summit in Santa Clara, a business plan competition and series of events organized by Mary Furlong and delivered at Santa Clara University. The tone of the event was energetic and entrepreneurs were eager to discuss their offerings and insights. Here are just a few of the companies that were present: >>> Read more . . .

Do free tools like Twitter, Google, and Facebook freely communicate new rules?

Online -- the bad, the worse, and the ugly.  We want 100% of older adults to have access to the Internet.  It's a big place with lots of useful information, educational materials, loaded with discounts, pictures of family members from far away, and on and on.  But who keeps up with recent, uh, upgrades? Please, to those of you helping folks with these tools, training and caution is required: >>> Read more . . .

Do health innovators think about the oldest adults?

Everyone wants to see more innovation in health care delivery.  Not to miss the remote healthcare visitation party -- a relatively recent employee benefit -- Verizon just announced its new Virtual Visits platform, expanding medical access for patients who may wait " an average of 27 days for to schedule an appointment." That’s a 2010 statistic, in case you were wondering. By 2013 the average wait time was more like 18 days. But perhaps the wait time is beside the point – what if you don’t live or happen to be near a doctor?  Would you use a remote visitation service? If you’re elderly, do you NEED a remote visitation service? Yes, perhaps. For some – it can enable access to a doctor’s advice without the hassle of traveling to the office. But does it matter if the oldest adults would not benefit - what if only 34% of those aged 75-79 and 20% of the 80+ seniors have access to broadband? No remote visitation for them. >>> Read more . . .

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