Demographic of age 65+, often segmented into four decades with differing characteristics
Submitted by Laurie Orlov on Fri, 11/21/2014 - 06:13
Effective January 2015, AgeTech West, a West Coast network of aging service providers and technology companies, will integrate into Aging2.0, the global innovation network and startup accelerator. The integration will create the ‘Aging2.0 Alliance‘ – a new program for innovative providers and technology companies. The announcement was made today at the 2014 AgeTech West conference: Sync in Seattle: Transforming the Aging Services Experience.
Submitted by Laurie Orlov on Wed, 11/12/2014 - 07:50
More than 54,000 brokers in hot spots the Journal identified have generated 8,981 complaints.
Submitted by Laurie Orlov on Tue, 11/11/2014 - 18:09
SAN FRANCISCO--(BUSINESS WIRE)--Aging2.0, a global innovation network and startup accelerator program, has partnered with Google for Entrepreneurs (GFE) to extend the reach of the Aging2.0 network and amplify the support of entrepreneurs in aging and long-term care.
Submitted by Laurie Orlov on Wed, 09/24/2014 - 16:10
The numbers of our boomer lives. So you launch your market messages with an assertion about the addressable market for a product. So one of the timeworn ways used is to start with a concept. For example, they are going to turn 65 and are retiring -- or perhaps they are unretiring and starting businesses -- at a rate that is big, really, really, big. So let's consider the following oddity. In 2010, boomers were going to turn 65 at the rate of 10,000 per day for the next 18 years. Then in 2014, you perhaps noticed a different phrase about boomers, including this one from AARP: They are going to turn 65 at the rate of 8,000 per day for the next 18 years. This caused me to wonder, what happened to 2000 of them? Could they have died? Left the country? How many people there are in a certain age range making up an addressable market -- that should be fact, right? Sort of. I turned to Brent Green, an advisor to boomer marketers. >>> Read more . . .
Submitted by Laurie Orlov on Sun, 08/03/2014 - 10:07
Listening to the weather channel could make an isolated senior nervous. Nearly 46% of women aged 75+ (around 11 million) live alone -- and one in three of them will live until at least the age of 90. In fact, 2 million are aged 90+ now. If they listen to the news or the weather channel, they have quite a bit of opportunity to be frightened about the prospect of tornados, hurricanes, flash floods, excessive heat, poor air quality or wildfires. Perhaps they're watching TV and they see that absolutely horrendous Life Alert ad. That's it for going down to the basement. Then the telephone or doorbell rings -- a nice distraction from the 4+ hours per day spent watching TV or perhaps the few minutes online -- if there is a computer or tablet around them to use. >>> Read more . . .
Submitted by Laurie Orlov on Wed, 07/30/2014 - 16:57
34% of lawyers polled said they are dealing with or expect to have senior clients who have been exploited.