baby boomers

Demographic born between 1946 and 1964.

Age is a number, longevity is irrefutable, but not for AARP

MetLife study pegs older at 40.  Down it goes. No, that’s not the value of the dollar. It’s the line at which 'mature' markets and older adults are segmented and studied in this doom-and-gloom study. The latest from MetLife -- On the Critical List – mulls the impact of obesity and the rise of chronic disease among the 40+ population, but on page 9, it’s coughing up a technology to promote independence – you guessed it, the Personal Emergency Response System (PERS). Sure. Meanwhile, on the other end of the demographic dial, we find an impressive rise in a population living to 90 and beyond. Now the fastest growing group in the older population, some suggest that a change in the definition of the oldest be moved from 85 to 90.  And life expectancy continues to rise among those who might have the money to buy goods and services, creating a viable target markets for sellers of goods and services. >>> Read more . . .

Why innovators get better with age

Refreshing amidst a sea of media and investor thinking just the opposite.

04/01/2013

The AARP is looking for some good Baby Boomer entrepreneurs to back

On a mission to both bring more innovation to the 50+ crowd and sow entrepreneurial seeds among the demographic.

03/28/2013

For Modern Retirees, There’s No Place Like Home

The desire to stay in one’s home as long as possible and the interest in living in big-city neighborhoods or suburban downtowns.

03/12/2013

One day a new vision of retirement

One day, we will change the meaning of Retirement.

02/28/2013

Five New Technologies to Make Driving easier

Steer by wire system for those boring commutes.

02/13/2013

We the people are losing the user interface design war

The car -- the pointer doesn’t point. I have ranted for a long time that because something can be designed, it probably will. Do we need it? Do we want it? Not necessarily. The Wall Street Journal’s Dan Neil describes the new man-machine interface in the Lexus RX 350 F Sport -- the MMI (how cute), a car’s User Interface (UI, or UX/user experience design). His beef is with what sounds like a design-because-it-can-be Remote Touch Controller. He finds it difficult to aim the ‘cursor’ (no back arrow, just a menu selection) to manipulate a menu to back up the selections on an 8-inch LCD display. In a car?? Didn’t AARP say that boomers and beyond have all the spending power?  Good thing, the tested model was $53,000. And isn’t 59 the average age of the Lexus buyer? >>> Read more . . .

7 ways boomers are rewriting the rules fo retirement

Mark Miller on the 'surprising' aspects of boomers' plans.

02/06/2013

Americans Rip Up Retirement Plans

Nearly two-thirds of those between 45 and 60 plan delays, a steep rise from two years earlier.

02/01/2013
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