An inquiry about an iPad opens the door – to a maze of twisty passages, all alike. We like to bring our iPad when we visit my 90-year-old mother-in-law. We walk her out of her memory care unit to a quiet living room and my husband shows his mother beautiful images of kittens and cats. As we passed the 40-something concierge at the front desk, she asked us about whether she should get an iPad. This woman does not own a smart phone and has no Internet service in her house -- and apparently no friends to guide her in this process. If you were asked this question and had just a bit more information about her situation, what would you say? Read more ... about Tablets and smartphones, too hard to learn, too hard to use, not just for seniors
Philips and Georgetown’s Global Social Enterprise Initiative Examine Barriers to Technology’s Ability to Improve Quality of Life for Aging Population
Philips and the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business released a survey today that found both baby boomers and Generation X (Gen X) place high value on technology as they age. However, 95 percent believe today’s technology needs to be better developed to help them successfully age at home, or age in place, for as long as possible.
Finding the visibility and network that your offering deserves. We are entering the trade show season, so it’s time to make a few go/no go decisions. You have had your product (or new version) or service ready for the past months or year. Your pilots have been successful and you now know that professionals, prospects and early customers are pleased with what you’ve done. You’ve read Ten Tips for Launching a Product or Service. You have first focused on the local/regional events. Now make sure your offering – whether it is caregiving, health and wellness, home safety, learning, engagement or just plain fun – is well-received at events attended by prospective customers, resellers, referring professionals, possible partners, and adjacent product categories. Consider this list of national events (listed in date order). Study prior exhibitor participant lists, learn about typical number and profile of attendees, booth costs, hotel and attendance fees. Note any (of many) innovation award opportunities, if not now, then for the future. If you are not that familiar with any of these, consider going once as an attendee -- before exhibiting. Comments about other events are, of course, welcome: Read more ... about Ten events for your health, boomer or senior product or service
AARP’s Care Gap report sets the table for innovation possibilities. Driven purely by population changes over the next several decades, AARP predicts that there will be fewer people in the age group (45-64) that can provide care to the baby boomer population when aged 80+. Based on this model, says the report, boomers at that age will likely have various disabilities and thus may need some level of care. What technology categories would be useful and likely in-market with this multi-year lead time to think about them? Of course, today there are millions of people who are 80+, but if you follow AARP’s logic, today there seem to be enough available family members, home care, nursing home and assisted living aides between the ages of 45 and 64 to care for them (emphasis on available). If caregiving availability shrinks, what are the technology implications for those who would serve that future wave of baby boomers? Read more ... about When we're 84 -- considering the AARP Care Gap research