Boomer-Senior Tech Business

Possible business investment area for boomer and aging technology product and service vendors

Tech vendors -- the 2010 AARP event in Orlando seems like an opportunity!

You've got products to improve the lives of AARP members. This week I had a chance to chat with Jackie Berdy, who is 'Exhibition Space and Sponsorship Programs Consultant' for the AARP Orlando@50+ event September 30-October 2. Although it is not yet posted on the AARP website for event sponsors and exhibitors, Jackie tells me that the event planning prioritization process has placed technology top of mind for this business-to-consumer event that attracted 24,000 last year.  >>> Read more . . .

Boomers, barriers, and myths

Assumptions, aspirations, and realism.  In recent here-there-everywhere travels, I was often intrigued by assumptions that were cited as fact.  I heard about barriers to adoption, narrow-cast definitions of broader opportunities, and sweeping generalizations about markets too broad to characterize. That last, of course, is the so-called baby boomer market -- discussed all day at a well-run event in Tampa -- the Florida Boomer Lifestyle Conference. Talks were packed with baby boomer market possibility. But boomers are no more a market with meaningful shared characteristics than adults, women, or workers. You know this when you hear a discussion of an age segment in which the target market year begins with 40 or the upper end extends beyond 64. Or when the speaker apologizes and says "I'm not a baby boomer, but..." >>> Read more . . .

Competition Solicits Business Plans for Boomer-Focused Ventures

04/17/2010

Santa Clara University’s Leavey School of Business and Mary Furlong & Associates are soliciting business plans for the seventh annual Silicon Valley Boomer Venture Summit and Business Plan Competition, taking place at Santa Clara University on June 15—16, 2010. >>> Read more . . .

Gadgets in a Graying World

"If a technology ever emerges to cure the inconvenience of getting old, it’ll catch on in Japan, where a gadget-crazy population is aging rapidly."

04/15/2010

Consortia, Confederacy, Commerce -- A goal for for AgeTek, GOAL, CAST

Groups, groups, and more groups. Within the past month, two new initiatives formed that added to the list of aging-related tech consortia and industry trade groups.  GOAL (Get Older Americans OnLine) launched in early April and the Aging Technology Alliance  (AgeTek.org) in March, adding to the existing CAST (Center for Aging Services Technology) consortium. These groups all share an overlapping objective: propel, expand, improve access to technology for older people. Let's take them one at a time: >>> Read more . . .

Boomers displacey 20-somethings as founders of technology companies

Boomer entrepreneurs dominate the startup world -- as they did in every other domain.

04/12/2010

Florida Boomer Lifestyle Conference April 15, 2010, Clearwater, FL

04/10/2010

Leading Industry Analyst to Report on Aging in Place Technology Trends at Florida Boomer Lifestyle Conference on April 15

Aging in Place Technology Watch’s Laurie Orlov to discuss business opportunities in sector projected to hit $20 billion by 2020 >>> Read more . . .

March Newsletter 2010 (As blog post)

What begins with C? Caregiver, chronic disease, channel, consumer.  Traveling in March around the conference circuit of the HR-oriented Care Summit, the age-related specialists at the ASA Aging in America conference, walking among entrepreneurs at What's Next, and the electronics dealers at the Electronic House Expo -- it an interesting sequence. It pushed me to wonder: when does the market interest of a boomer overlap with that of a senior? When does an electronic house become a health-monitoring zone? When do health-related issues fully synch up with issues of aging? Is the caregiving task list different for someone with chronic disease, for an ill child, or for an elderly parent? And overall, who is the consumer/buyer? Together, we can all help answer these questions. >>> Read more . . .

AARP and those boomers, recareerers and home-related professionals

Thinking about 'recareering?' You and many others.  In April 2009, AARP published a report called 'Older Workers on the Move: Recareering in Later Life', a term the study equates with 'occupational change' and 'career change.' This Urban Institute research noted that 43 percent of Americans working full time at ages 51 to 55 subsequently change employers, and 63% of those job changers move into new occupations, including less demanding, lower paying, and self-employment, and also as part of a gradual transition into retirement, 'placing a high premium on escaping from the 9-to-5 grind'. Okay, hold that thought. >>> Read more . . .

Technology connects and protects seniors

Information Week writes about tech at Aging in America.

03/23/2010
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