Boomer-Senior Tech Business

Possible business investment area for boomer and aging technology product and service vendors

Empower the user -- product design assumptions for boomers and seniors

Socially and personally, information access empowers.  BCS (once known as the British Computer Society) published an interesting report this month called "The Information Dividend: Can IT Make You Happier?" This study of 35,000 examines the relationship between access to information and the means of getting it with responders' life satisfaction. It concludes that IT has a positive impact on life satisfaction for all levels of income and other factors that are typically used to determine well-being. And the study, according to the authors, demonstrates that access to information and technology "extends the sense of freedom/control which improves well-being." Most intriguing, it found that correlation with life-satisfaction as it relates to information technology was greatest among the most disadvantaged -- that is, those with lower incomes and the least amount of education. >>> Read more . . .

Tech for aging in place -- still waiting, integrators wanted

Product potential and interest is there.  Within the past few weeks I have been briefed by no fewer than 10 firms about products/solutions being developed to serve the 'aging in place' consumer -- a few are launched: they represent some combination of offerings for senior, caregiver, provider -- with and without devices directly in the home. Some of these startups are steadfastly convinced that offerings can be sold directly through consumer channels, while those with more configurable products may see the need to recruit channel partners to get into the market. Meanwhile, in the past year or so, I have heard from various local service providers (some have registered in this Forum entry) about delivering solutions, even testing them in labs, to help seniors. This is good. >>> Read more . . .

Willing the long-term care industry out of existence

A McKnight's article about 'aging in place' replacing long-term care -- through marketing hype.


An Old Age Home All Your Own

Aging in place in Westchester -- more villages (aka intentional communities) ramp up.


Self-determination of seniors -- a product design framework

Many products and services want to help mitigate aging issues.  The great news is that I meet and hear new vendors tackling one or more opportunities emerging from our 'longevity revolution'. As I just heard AgeWave's Ken Dychtwald describe yesterday, we are in the midst of the first global societal experience in history of what it means when people live as long as they do today. And so it is a great experiment -- what is needed, what helps seniors and caregivers, what works and what doesn't, and as such, more firms, both large and small, will launch products and services. >>> Read more . . .

The Rise Of the Fleet-Footed Start-Up

The lean start-up process -- a smaller role for VCs -- for Internet companies.


Another week, more caregiving app vendors

In a non-travel week, I have more time to speak to vendors, both pre-launch and launched.  Here are three launched to add to the list of tech vendors to support caregiving (or 'circle of care' as it is sometimes described). None require any specialized equipment or device in the home. And no doubt each would welcome your contacting them to learn more about their offerings: >>> Read more . . .

Tech vendors -- the 2010 AARP event in Orlando seems like an opportunity!

You've got products to improve the lives of AARP members. This week I had a chance to chat with Jackie Berdy, who is 'Exhibition Space and Sponsorship Programs Consultant' for the AARP Orlando@50+ event September 30-October 2. Although it is not yet posted on the AARP website for event sponsors and exhibitors, Jackie tells me that the event planning prioritization process has placed technology top of mind for this business-to-consumer event that attracted 24,000 last year.  >>> Read more . . .

Boomers, barriers, and myths

Assumptions, aspirations, and realism.  In recent here-there-everywhere travels, I was often intrigued by assumptions that were cited as fact.  I heard about barriers to adoption, narrow-cast definitions of broader opportunities, and sweeping generalizations about markets too broad to characterize. That last, of course, is the so-called baby boomer market -- discussed all day at a well-run event in Tampa -- the Florida Boomer Lifestyle Conference. Talks were packed with baby boomer market possibility. But boomers are no more a market with meaningful shared characteristics than adults, women, or workers. You know this when you hear a discussion of an age segment in which the target market year begins with 40 or the upper end extends beyond 64. Or when the speaker apologizes and says "I'm not a baby boomer, but..." >>> Read more . . .

Competition Solicits Business Plans for Boomer-Focused Ventures


Santa Clara University’s Leavey School of Business and Mary Furlong & Associates are soliciting business plans for the seventh annual Silicon Valley Boomer Venture Summit and Business Plan Competition, taking place at Santa Clara University on June 15—16, 2010. >>> Read more . . .

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