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AgeTech

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AgeTech

OATS Launches Country’s First Technology-Themed Community Center for Older Adults

03/21/2013


Older Adults Technology Services (OATS), a New York-based nonprofit that provides free technology education to older adults, announced the grand opening of its Senior Planet Exploration Center.

This is the country’s first — and only — technology-focused community center for those aged 60 and older.

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What types of firms enable technology innovation for older adults?

For engineers and visionaries – a grandmother inspires. I hear it so often – the entrepreneur’s grandmother, father, mother inspired the inventor to move forward with inventions – that includes long-time players like GrandCare Systems, It’s Never Too Late (IN2L) or Eric Dishman and Intel -- good examples – but it also includes brand new entrants like myLively and Serality. Or an inspired and wealthy founder with a long history of entrepreneurship and business tries something new – GreatCall (from the telecom industry) and now CareZone, founded by an ex-Sun executive.

Recapping the most popular blog posts from 2012

Consider 2012 -- a year of product launches across platforms.  Looking at the most popular (most read) posts of 2012, the main conclusion is that blog titles with numbers rule on this site as in all others. So here are the most popular posts from 2012:

Why aren't seniors wowed by tablets? Are seniors missing the tablet and e-Reader boomlet? Las Vegas can rest now. It has been left to its own devices, so to speak, now that CES has left town for another year. Exhibitors, never original, seized on swipe and touch trends started by Apple -- reports from the show noted that 'Android tablets have sprung up around CES like worms after a rainstorm' and how many types will be sitting in stores in 2012. So why don't seniors want to buy them? Pew Research published a glowingly titled doc recently titled Tablets and e-Reader Ownership Nearly Double Over the Holiday Gift-Giving Period and headlined that 'overall at least 29% of Americans own at least one of them.'  And the 50-64 year-olds did show a significant increase in tablet ownership from December 2011-2012 -- from 8-15%. But as the Pew data shows, the 65+ are not flocking to the store to pick up a tablet-- a mere increase from 5 to 7%. Maritz did some profiling the younger folk: the average tablet buyer is aged 38-41, with an income of approximately $70K, tablet buyers are likely to be male. Older women seem to like the e-Reader more, with ownership jumping from 8-12% year over year, average e-book buying woman is aged 44. So what's the, er, story here?

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Four ways that tech innovations for older adults get to market

Reuse, recycle – finding a new purpose?  Ah, the cacophony of self-quantification. As we rage against our inactivity and sloth, fitness gadgets have become the rage. One could have a Body Media arm band (“know your body, change your life”), a Fitbit on a waistband, a NikeFuel (“the ultimate measure of your athletic life”) or a Jawbone UP (“know yourself, live better!”) on a wrist, or a Pebble on a shoe from a corporate wellness program. To date, none of these offerings are applied (by the companies) to the world of seniors for passive activity encouragement or tracking.  Soon all of these, like Fitbit, will have APIs for writing new apps – soon someone will see and seize the opportunity to connect a simple and wearable device to senior market, and perhaps more in the senior market will connect caregiving apps like Philips CarePartners Mobile to information from their in-market devices like Lifeline with AutoAlert.

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