Boomer-Senior Tech Business

Possible business investment area for boomer and aging technology product and service vendors

The global market for elder-care technology products was valued at $2.7 billion in 2012

09/16/2013

According to a new technical market research report, Technologies for Long-Term Care and Home Healthcare: Global Markets from BCC Research (http://www.bccresearch.com), the global market for elder-care technology products was valued at $2.7 billion in 2012 and is expected to reach $3.2 billion by 2013. >>> Read more . . .

New England Home Healthcare Consortium Study Reveals Baby Boomers Fear Outliving Their Savings and Ability to Care for Themselves

09/13/2013

ENFIELD, Conn.--(BUSINESS WIRE)--

A new study* on aging trends, commissioned by the New England Home Healthcare Consortium (NEHHC) www.nehhc.org reveals that more than half of the respondents' greatest fear is outliving their wealth, followed by becoming too weak to care for themselves. >>> Read more . . .

For tech marketers -- functionality matters more than demographics

Life marches on – at the older end, baby boomers are on Medicare. A few years ago when I began writing this blog, a senior was a senior – 65+, albeit with the potential for a very long life. As boomers stomp into Medicare eligibility at 10,000 per day, they too have something in common with seniors. But we don’t describe them as seniors. (How funny will that be in 10 years when they are 77?) Anyway, in a world in which women outlive men, in which there is so much buying power in the so-called world of baby boomers, shouldn’t marketers get really excited about marketing to boomers? I mean they represent 80 million people.  And according to the Forbes article about the Longevity Economy, the disposable income for Americans aged 50+ was more than $3 trillion. Hint, 50+ is the AARP designation for its membership and spans age 50 through the oldest old. Luckily, the youngest boomer aged 49 turns 50 next year – synchronizing boomers and AARP. >>> Read more . . .

The Village Movement -- as it grows, grow the tech depth as well

Beacon Hill Village created a concept out of need...  Last week a PBS broadcast was dedicated to the topic of aging in place within the pioneer community of the ‘Village’ movement – Beacon Hill Village, launched 12 years ago by Judy Willett to help seniors stay in their homes longer. That’s not a small trick if you consider that Beacon Hill is a neighborhood of steep cobblestone streets, no easy-in subway stop, and --- argggh – every year, residents – most are in their 70’s -- must cope with winter! Today Beacon Hill Village has 400 members who benefit from aggregated services that include "social clubs, weekly exercise classes and lectures, transportation to doctors’ offices and grocery stores, and access to reduced-fee home medical care and home repair services." >>> Read more . . .

Why we want to age at home

PBS NewsHour asked seniors who choose to live at home what the rewards and challenges look like -- about Beacon Hill Village -- and tips to age at home.

08/08/2013

Nashville companies using high-tech systems to target seniors 'aging in place'

Several Nashville companies are now in the remote monitoring business.

07/24/2013

Partnership seeks new ideas to cope with aging

AgePower in Minneapolis -- launching to encourage new ideas in age-related technologies.

07/23/2013

Who should monitor the quality of apps for boomers, seniors, and caregivers?

Five Market Overview versions later -- let's recap.  Launching a business venture takes excessive confidence -- or an extreme lack of common sense. Four years ago, after 7 months of random ranting in a blog, an awkwardly-titled Aging in Place Technology Watch analyst business was launched at the 2009 What’s Next Boomer Business Summit. Both of those were in conjunction with posting and promoting an initial report -- Technology for Aging in Place Market Overview (2009).  Now more than four years later, an updated version has been posted on this site. The press release titled "The Longevity Economy Goes Mobile" is ready -- and so there's time for a bit of reflection. Since 2009, how much has changed: the environment in which technologies are discovered and utilized is radically different. Entrenched social media tools like Facebook, Twitter, LinkedIn et al. make it different; the rise of smart phones and tablets as platforms, so different; and the rise and fall and rise of crowd-funding make starting up a company very different; boatloads of blog sites offering a cacaphony of tidbits also makes learning about new technology difficult -- and different. >>> Read more . . .

Finalists Announced for Silicon Valley Boomer Venture Summit Business Competition

06/21/2013

 SANTA CLARA, Calif. (June 21, 2013) – Organizers of the 10th annual Silicon Valley Boomer Venture Summit today announced five finalists for the prestigious Boomer Business Plan Competition. A call for entries was issued earlier this year and many high quality business plans were received. The 2013 finalists for the Silicon Valley Boomer Venture Summit Business Competition are:

ChemoPatch >>> Read more . . .

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