SANTA CLARA, CALIF., May 13, 2014—McAfee, a part of Intel Security, today announced its Online Safety for Silver Surfers program, a free initiative that utilizes McAfee and Intel employees as volunteers to teach seniors on ways to stay safe and secure while interacting online. McAfee is launching the program in May as part of its third annual Global Community Service Day.
The Internet is crawling with tech training programs. But as the latest Pew study spells out, fewer than half of those aged 75+ are online. Ironically for the half that are not online, bank branches are closing – with the biggest decline in Florida. The explanation? So say the banks: "mobile and online banking has eliminated the need for branches." The Bank of America example: 9% of all check deposits in the fourth quarter came from mobile devices. And I wonder what percentage of those check deposits were made by people aged 75+? Oh, I wonder if they know that only 18% of that age group owns a smart phone or tablet? But forward motion is inexorable – we know how badly Social Security wanted out of the paper-check business. We also know how worrisome it can be to manage privacy and security on tablets and smart phones. Which brings us to the topic of training older adults about smart use of technology – where is the training and what does it cover?
The majority of real seniors are not online. The Pew technology survey is up to date – and it is a reflection that tech, training, and perception of benefit have a ways to go with real seniors – aged 75+. Fewer than half (47%) of the 75-79 age group and 37% of the 80+ are online. And if they were, most do not have broadband access at home. And among the 65+, the song and dance about ease of use of smart phones and tablets is not resonating – 40% of seniors say that physical challenges make some activities difficult – and for those, even fewer go online. And for all the social pressure and media assumptions about online use, non-users do not believe they are at a real disadvantage.
Facebook spends on WhatsApp -- Brookdale buys Emeritus. It’s been an interesting week. Most people do not see a parallel in these two acquisitions, I’m quite sure, since the target user of each is separated by, oh, say 50 years. So what does it mean to consumers that Brookdale, in a 2.8 billion stock deal, will now be the first national and largest owner-operator senior living company in the United States -- with more than 1100 locations in 46 states? What does it mean that Facebook, that completely-closed purveyor of ads, pictures and Likes, spent $16-19 billion, just about the largest tech acquisition price EVER, on a messaging tool with no ads, no games, and no gimmicks that costs virtually nothing to use – other than a smart phone’s data plan? But it’s big overseas in places where Facebook isn't – and best of all, it requires your phone number to use -- which Facebook will now have if it didn't already.
From that age-friendly government, so here to help.Rant on. I thought the last word had been said about the idiocy of cutting off paper documents before the rest of the older population was online. But no, yesterday's Washington Post ran an article describing the lobbying group, Paperoptions.org. Sneered the Post -- it is funded by envelope manufacturers! -- as being a thorn in the side of the administration’s move to push all remaining documents online, regardless of citizenry ability to access those documents. "The glitzy new thing is to be pro-technology," said John Runyan, Consumers for Paper Options’ executive director. "But a lot of government agencies are saying, 'We’re going electronic and the heck with it.'"
