These are tough times to sell products. Period. But before being ossified into a state of discouragement, it's good to know that the baby boomer market segment is not tapped out yet as the attached two studies make clear.
Many who want to age in place suffer from some early memory loss themselves -- or they have a spouse or other relative with dementia. But is this technology consistent and optimal across state boundaries? It looks like every state (now 11 or more) can and probably will implement Project Lifesaver Silver Alerts that use some sort of bracelet with a notification to local police.
