Related News Articles

08/31/2015

Raleigh firms aims first product at senior living facilities.

08/28/2015

Hearing loops -- the positive change to people's lives -- and the inertia of public institutions to provide them.

08/17/2015

AARP Services launches a marketing agency.

08/06/2015

May soon be able to predict declines in health and increased risk of falling.

Meet Laurie in one of the following places:

Boston, September 9-23, 2015

Connected Health Symposium, October 29-30 Boston, 2015

LeadingAge Boston November 1-4, 2015

Richmond, VA, November 17, 2015

 

Market Research Reports

Updated: (01-29-2015) Technology Market Overview Report Click here

Published: (06-20-2014) Challenging Innovators 2014 Report Click here

Published (03-08-2013) Next Generation Response Systems Click here

Updated (8-25-2012) Aging and Health Technology Report Click here

Updated (7-31-2012) The Future of Home Care Technology Click here

Published (2-14-2012) Linkage Technology Survey Age 65-100 Report Click here

Published (4-29-2011) Connected Living for Social Aging Report Click here

You are here

Do free tools like Twitter, Google, and Facebook freely communicate new rules?

Online -- the bad, the worse, and the ugly.  We want 100% of older adults to have access to the Internet.  It's a big place with lots of useful information, educational materials, loaded with discounts, pictures of family members from far away, and on and on.  But who keeps up with recent, uh, upgrades? Please, to those of you helping folks with these tools, training and caution is required:

  • When the Tweeting noise is too loud -- mute the noise. At one time, Twitter was struggling to sort out its business model, naturally, since it had zero revenue.  They sorted that out and in 2010 began selling ads (deemed irrelevant by some users). Then a new feature in 2013, enabling ads to appear based on key words in Tweets.  (Tweet 'have a healthy day', and one assumes an ad for vitamins will appear.)  In May, along came a feature that made me laugh -- you can still follow folks on Twitter, but mute their Tweets. So news sites could be tweeting away, kind of like noisy birds, but listeners who mute them don't 'hear' these tweets.  Only you know, which means that advertisers don't know. You reduce the noise and ad buyers buy ads anyway.  Seriously?  Like the long-term future of Twitter, this seems doomed. 
  • When you think your Gmail in-box is being read by advertisers -- it will be. In 2012, Google announced that the firm wants its tech to 'do good'. What a relief, users must have said. Because up to then, maybe this didn't appear so good -- after all, Google has been reading our mail forever so that we can be shown the 'right' ads. For those of us sometimes appalled by this, we ended up mucking around with ad settings and opting out of specific advertisers.  But it's been 10 years, and like the frog in cold water, we are no longer shocked by our mail being read. In fact as a result of multiple court cases, the Terms and Conditions (which you clicked ACCEPT on, maybe a decade ago) now clarify that. So it is time -- Google is now going to branch out -- and provide an easier programming interface so that advertisers can do a better job reading our mail too.

Comments

Do not use Google Mail, Twitter, or Facebook. Most Older Adults value their privacy unlike the young who could care less.

Hi,
I'm a chaplain at a nursing home in the Bronx. I'd like to give laptops to the residents there so they can access the internet. Can you recommend some grants or groups that might help me in this endeavor?

Thanks,
Nancy R

I BUY, RECONDITIONED, I-PAD-1's, HAS NO CAMERA, FOR AROUND $140 ON AMAZON.COM. MUCH BETTER THAN A LAPTOP FOR SENIORS TO USE! THE I-PAD CAN BE EASILY RESOLD!

ROLLIE HENRY, PORTLAND, OR, 971-201-7564

User login

login account