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Market Research Reports

Published (10-09-2015) Boomer Mobile and Wearable Health Click here

Updated: (01-29-2015) Technology Market Overview Report Click here

Published: (06-20-2014) Challenging Innovators 2014 Report Click here

Published (03-08-2013) Next Generation Response Systems Click here

Updated (8-25-2012) Aging and Health Technology Report Click here

Updated (7-31-2012) The Future of Home Care Technology Click here

Published (2-14-2012) Linkage Technology Survey Age 65-100 Report Click here

Published (4-29-2011) Connected Living for Social Aging Report Click here

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Challenging Innovators 2014

Baby boomers and seniors age 50+ comprise an enormous cohort. But they do not represent a market segment that can be divided neatly by age. This amorphous population of 100 million people confounds innovators with widely different needs, budgets and marketing channels. But entrepreneurs can learn from prospective customers, experts from specific sub-segments and market niches, and from the learnings of those who have done well.

This AARP-sponsored 2014 interview report reveals new tactics, but as much determination as ever. The interviewees in this report advised new entrants to consider innovating at life transition points; seeking interested funders and accelerators; using crowdfunding to gain visibility; leveraging policy changes that open up new opportunities; entering a market at disruptive price points; and above all, seeking partnerships carefully – and early.



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