Meet or hear Laurie in one of the following:

Washington DC March 23.

Related News Articles

02/07/2024

GrandPad announces Grandie, an AI-powered virtual companion.

01/30/2024

The rise of passive, non-intrusive PERS devices at CES.

01/25/2024

The tech market for seniors boasts many tools, but not all of them are user friendly. 

01/17/2024

Says a report from the Senate Aging Committee.

01/13/2024

From 101,000 to 422,000 -- mostly women.

You are here

Challenging Innovators to Design for the 50+

Baby boomers and seniors age 50+ comprise an enormous cohort. But they do not represent a market segment that can be divided neatly by age. This amorphous population of 100 million people confounds innovators with widely different needs, budgets and marketing channels. But entrepreneurs can learn from prospective customers, experts from specific sub-segments and market niches, and from the learnings of those who have done well.

This AARP-sponsored interview report reveals new tactics, but as much determination as ever. The interviewees in this report advised new entrants to consider innovating at life transition points; seeking interested funders and accelerators; using crowd funding to gain visibility; leveraging policy changes that open up new opportunities; entering a market at disruptive price points; and above all, seeking partnerships carefully – and early.

Categories

login account