baby boomers

Demographic born between 1946 and 1964.

Baby Boomers Expect Hip Hearing Aids

Hearing aids are upgraded to match baby boomer expectations.

05/12/2010

P&G, NBC Digital Create Boomer Vertical Channel

Life Goes Strong -- topics and passions “at the center of this dynamic generation’s everyday lives."

05/12/2010

Baby boomers shed Senior Citizen label

Not surprising -- baby boomers don't want to be called Senior Citizens (or, I bet, seniors).

05/12/2010

Checklist for acquiring a technology product or solution

'The Checklist Manifesto' has applicability to buying tech for aging. I just finished reading "The Checklist Manifesto: How to Get Things Right" by Atul Gawande, a surgeon who developed a checklist to improve surgery safety for WHO and his own operating room. Which brings me to the question of whether caregivers and organizations with caregiving responsibility -- like families, home care organizations, senior housing, GCMs, doctors, non-profits, etc. -- have a checklist they follow when purchasing a product or service? So here's a proposed checklist which needs revision, I'm sure. Input is most welcome! >>> Read more . . .

Older (55+) Jobseekers Face an Uphill Battle

About the 2 million people over 55 who are unemployed.

04/30/2010

Disruptive Demographics -- Health 3.0

Now that boomers are online, how do they use the Net on behalf of their own health?

04/24/2010

Boomers, barriers, and myths

Assumptions, aspirations, and realism.  In recent here-there-everywhere travels, I was often intrigued by assumptions that were cited as fact.  I heard about barriers to adoption, narrow-cast definitions of broader opportunities, and sweeping generalizations about markets too broad to characterize. That last, of course, is the so-called baby boomer market -- discussed all day at a well-run event in Tampa -- the Florida Boomer Lifestyle Conference. Talks were packed with baby boomer market possibility. But boomers are no more a market with meaningful shared characteristics than adults, women, or workers. You know this when you hear a discussion of an age segment in which the target market year begins with 40 or the upper end extends beyond 64. Or when the speaker apologizes and says "I'm not a baby boomer, but..." >>> Read more . . .

Personalization: The New Language of Design for Older Consumers

Joseph Coughlin (AgeLab) writes about design considerations for products that will accommodate the 'me' baby boomer generation.

04/16/2010

Officials Tour Aging Well Center (Clearwater, FL)

Aging Well center in Clearwater -- is this the new descriptor and model for Senior Centers?

04/15/2010

Boomers displacey 20-somethings as founders of technology companies

Boomer entrepreneurs dominate the startup world -- as they did in every other domain.

04/12/2010
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