baby boomers

Demographic born between 1946 and 1964.

Baby boomers love the technology, hate the process

Boomers don't like the process of researching tech products.


Empower the user -- product design assumptions for boomers and seniors

Socially and personally, information access empowers.  BCS (once known as the British Computer Society) published an interesting report this month called "The Information Dividend: Can IT Make You Happier?" This study of 35,000 examines the relationship between access to information and the means of getting it with responders' life satisfaction. It concludes that IT has a positive impact on life satisfaction for all levels of income and other factors that are typically used to determine well-being. And the study, according to the authors, demonstrates that access to information and technology "extends the sense of freedom/control which improves well-being." Most intriguing, it found that correlation with life-satisfaction as it relates to information technology was greatest among the most disadvantaged -- that is, those with lower incomes and the least amount of education. >>> Read more . . .

Baby Boomers Expect Hip Hearing Aids

Hearing aids are upgraded to match baby boomer expectations.


P&G, NBC Digital Create Boomer Vertical Channel

Life Goes Strong -- topics and passions “at the center of this dynamic generation’s everyday lives."


Baby boomers shed Senior Citizen label

Not surprising -- baby boomers don't want to be called Senior Citizens (or, I bet, seniors).


Checklist for acquiring a technology product or solution

'The Checklist Manifesto' has applicability to buying tech for aging. I just finished reading "The Checklist Manifesto: How to Get Things Right" by Atul Gawande, a surgeon who developed a checklist to improve surgery safety for WHO and his own operating room. Which brings me to the question of whether caregivers and organizations with caregiving responsibility -- like families, home care organizations, senior housing, GCMs, doctors, non-profits, etc. -- have a checklist they follow when purchasing a product or service? So here's a proposed checklist which needs revision, I'm sure. Input is most welcome! >>> Read more . . .

Older (55+) Jobseekers Face an Uphill Battle

About the 2 million people over 55 who are unemployed.


Disruptive Demographics -- Health 3.0

Now that boomers are online, how do they use the Net on behalf of their own health?


Boomers, barriers, and myths

Assumptions, aspirations, and realism.  In recent here-there-everywhere travels, I was often intrigued by assumptions that were cited as fact.  I heard about barriers to adoption, narrow-cast definitions of broader opportunities, and sweeping generalizations about markets too broad to characterize. That last, of course, is the so-called baby boomer market -- discussed all day at a well-run event in Tampa -- the Florida Boomer Lifestyle Conference. Talks were packed with baby boomer market possibility. But boomers are no more a market with meaningful shared characteristics than adults, women, or workers. You know this when you hear a discussion of an age segment in which the target market year begins with 40 or the upper end extends beyond 64. Or when the speaker apologizes and says "I'm not a baby boomer, but..." >>> Read more . . .

Personalization: The New Language of Design for Older Consumers

Joseph Coughlin (AgeLab) writes about design considerations for products that will accommodate the 'me' baby boomer generation.

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