baby boomers

Demographic born between 1946 and 1964.

HR: help caregiver employees learn about tools that could help them

MetLife study of working caregivers -- they're not well.  A 2010 study sponsored by MetLife examined the effect on healthcare costs associated with working caregivers who had elder care responsibilities, comparing their responses to non-caregiver employees. The study was performed by University of Pittsburgh researchers who reviewed the health questionnaire responses of 17,097 employees in a single large firm, finding 12% with eldercare responsibilities. The summary: they derived from this analysis that US employers spend an extra $13.4 billion per year in health-related expense -- including missed work, leaving early, and health costs from chronic diseases like depression, diabetes, and hypertension. And interestingly, those caregiving employees who spent 14 hours or less per week on care identified little impact on their work or health, whereas 20 or more hours of caregiving resulted in "major work adjustments." >>> Read more . . .

AARP and those boomers, recareerers and home-related professionals

Thinking about 'recareering?' You and many others.  In April 2009, AARP published a report called 'Older Workers on the Move: Recareering in Later Life', a term the study equates with 'occupational change' and 'career change.' This Urban Institute research noted that 43 percent of Americans working full time at ages 51 to 55 subsequently change employers, and 63% of those job changers move into new occupations, including less demanding, lower paying, and self-employment, and also as part of a gradual transition into retirement, 'placing a high premium on escaping from the 9-to-5 grind'. Okay, hold that thought. >>> Read more . . .

Sony to challenge iPad, Smartphones on rise with boomers

Gee, younger boomers are more likely to use smart phones than older boomers.

03/20/2010

Does advocacy complexity hide products from beneficiaries?

A trip down advocacy lane. Whew. I just came back from downtown Washington DC, where I was within a short walk of the National Association of Home Builders (NAHB), the organization that sponsors the certification for aging in place -- CAPS. But of course, if I turned in any direction, my head was spinning -- there was the Association of This and the Society of That, the Center for Shared Prioritization of An Agenda For Now, and the Advocates for Advocacy of Something Else. >>> Read more . . .

Can you hear me now?

Bluetooth hearing aids capture the boomer market.

03/09/2010

Technophiles should teach technophobes now

Some seniors are left out of the technology tsunami. According to the Pew Research latest numbers, 38% of those 65+ are using the Internet at home. Although it wasn't provided, let's assume that this percentage shrinks by age decade -- until you get down to the optimistic Evercare 100 at 100, with 21% of healthy centenarians admitting that they go online. But of course, this means that the vast majority are not using the Internet at home, or on their cell phones or at all. My take -- the older and frailer they are, the more they are missing out. >>> Read more . . .

The Job You Make

Americans age 55 and above started 18.9 percent of all businesses created in 2008.

03/04/2010

MetLife -- Are boomers in the middle...of self-delusion?

Baby boomers born between 1952 and 1958 -- not getting old any time soon.  I've often thought that one end of the baby boomer age range has nothing in common with the other end.  Okay, that doesn't mean that it should be sub-divided into three groups.  But so it goes -- MetLife released its Boomers in the Middle report about the attitudes of this age range, individuals aged 52 to 58 during 2010.  They view themselves, not surprisingly, as healthy and describe 'old' as w-a-a-a-y-y-y out there in the future, when they turn 75 (oddly, age 77 for women and age 74 for men -- no doubt due to variations in life expectancy after age 50.) >>> Read more . . .

Pump up the boomer volume on tech hype

CNBC wants to believe boomers represent big business. Tom Brokaw says it is so about 'boomer$' -- in a book and a CNBC upcoming TV special. Since baby boomers are 'history's wealthiest and most influential generation', it must have made sense to send CNBC's Silicon Valley bureau chief Jim Goldman out to sniff out boomer tolerance for technology -- especially given the Microsoft-AARP 2009 conversational focus group study about Boomers and Technology (to sum that up -- boomers like technology, but want it to be more intuitive.) >>> Read more . . .

The Cost of an E-Book

Price increases are reacted to with hostility by older readers.

02/11/2010
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