baby boomers

Demographic born between 1946 and 1964.

Ten Tech Market Wishes for 2010

For those of you still staring at your computer screen in 2009, I just have one (!) more thing to say. Okay, well maybe 10 things. Here are my wishes for the tech market that has, but has not yet fully realized, the potential to better serve baby boomers and seniors in 2010. >>> Read more . . .

Canadians begin retiring in 2010 -- impacting work and markets

Retirement for Canadian workers begins next year.

12/28/2009

What to do in 2010 with the tech trends from 2009?

There are multiple ways to view the technology market for aging in place -- in the 2009 Market Overview, relevance is described as matching stages of frailty, and products are categorized by role in successful aging. Recently we took a look at life stage decision-points and how they trigger a need or desire for a technology that may be in the market. Today let's match a few of these decision points with 2009 tech trends, recent Microsoft-AARP Baby Boomers and Technology coverage, making a few recommendations. >>> Read more . . .

The nirvana of aging in place and other age-related reality disconnects

It seems as though there is a seasonal cluster to everything -- conferences (spring and fall), concerts (fall through spring), and... communication about surveys and studies. During the fall of studies announcements, we've seen some interesting and sometimes ironic juxtapositions: >>> Read more . . .

Introducing -- new blogger -- Liz Boehm of Forrester Research!

Adding an expert to this blog! I am so excited -- Liz Boehm, Principal Analyst extroardinaire at Forrester Research, would like to contribute her insights on aging in place and I am so pleased to have her write and to introduce her to readers.  I'll let her explain it herself -- why writing about this matters to her, but this is great for those of us who care about the topic and want to accelerate the pace of understanding and adoption.  >>> Read more . . .

Gifts -- Aging in Place and Related

The planes are becoming full of holiday travelers... At Thanksgiving time, I wrote a blog post about visits with aging family members -- and being on the lookout to see if they need help remaining independent.  In that post, there were links to videophones, eBook devices, computers with cameras, and a variety of other useful items that you may have noticed could be helpful. >>> Read more . . .

Research at University of Toronto focuses easing the impact of falls

Research to 'ease the impact of falls' before boomers hit their stumbling prime.

12/11/2009

Caregiving in the U.S. 2009 offers material for tech marketers

Caregiving -- by older women, for older women. The new report, Caregiving in the U.S. 2009, sponsored by the National Alliance for Caregiving, AARP, and MetLife (and funded by MetLife) is a comprehensive survey of 1480 caregivers, defined as those age 18 and over who provide unpaid help to another person. The most intriguing aspect of the study is the comparison to the last published version from 2004.  Seventy percent of those surveyed care for someone over the age of 50; of these 66% of the caregivers are female and their average age has gone up from 46 to 49 -- with the average age of care recipients who are age 75 and older up from 43% to 51%. Average time in the caregiving role -- 4.6 years. Takeaway: all are aging, caregivers are in for the long haul.  >>> Read more . . .

For Older Workers, a Reluctant Retirement

Age 55-64 year olds are retiring, tapping Social Security, due to inability to find work.

12/08/2009

What Boomers Want from Technology 2009 and other aging theories

Microsoft and AARP -- boomers and technology. Yesterday's New York Times 'Bits' blog summarized a study dated October, 2009 -- funded by Microsoft and AARP and conducted through 60 dinner interviews in four cities of boomers age 50-60.  The comments posted on the NY Times website are more revealing (and scathing) about what boomers really want from technology (and as an added bonus, how younger folks really can't stand self-interested boomers). I suggest that rev 2 of this study analyze these and release an addendum. >>> Read more . . .

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