baby boomers

Demographic born between 1946 and 1964.

Older (55+) Jobseekers Face an Uphill Battle

About the 2 million people over 55 who are unemployed.


Disruptive Demographics -- Health 3.0

Now that boomers are online, how do they use the Net on behalf of their own health?


Boomers, barriers, and myths

Assumptions, aspirations, and realism.  In recent here-there-everywhere travels, I was often intrigued by assumptions that were cited as fact.  I heard about barriers to adoption, narrow-cast definitions of broader opportunities, and sweeping generalizations about markets too broad to characterize. That last, of course, is the so-called baby boomer market -- discussed all day at a well-run event in Tampa -- the Florida Boomer Lifestyle Conference. Talks were packed with baby boomer market possibility. But boomers are no more a market with meaningful shared characteristics than adults, women, or workers. You know this when you hear a discussion of an age segment in which the target market year begins with 40 or the upper end extends beyond 64. Or when the speaker apologizes and says "I'm not a baby boomer, but..." >>> Read more . . .

Personalization: The New Language of Design for Older Consumers

Joseph Coughlin (AgeLab) writes about design considerations for products that will accommodate the 'me' baby boomer generation.


Officials Tour Aging Well Center (Clearwater, FL)

Aging Well center in Clearwater -- is this the new descriptor and model for Senior Centers?


Boomers displacey 20-somethings as founders of technology companies

Boomer entrepreneurs dominate the startup world -- as they did in every other domain.


Florida Boomer Lifestyle Conference April 15, 2010, Clearwater, FL


Leading Industry Analyst to Report on Aging in Place Technology Trends at Florida Boomer Lifestyle Conference on April 15

Aging in Place Technology Watch’s Laurie Orlov to discuss business opportunities in sector projected to hit $20 billion by 2020 >>> Read more . . .

Age brings social wisdom -- study finds

A study evaluates responses by age groupings to social concerns.


HR: help caregiver employees learn about tools that could help them

MetLife study of working caregivers -- they're not well.  A 2010 study sponsored by MetLife examined the effect on healthcare costs associated with working caregivers who had elder care responsibilities, comparing their responses to non-caregiver employees. The study was performed by University of Pittsburgh researchers who reviewed the health questionnaire responses of 17,097 employees in a single large firm, finding 12% with eldercare responsibilities. The summary: they derived from this analysis that US employers spend an extra $13.4 billion per year in health-related expense -- including missed work, leaving early, and health costs from chronic diseases like depression, diabetes, and hypertension. And interestingly, those caregiving employees who spent 14 hours or less per week on care identified little impact on their work or health, whereas 20 or more hours of caregiving resulted in "major work adjustments." >>> Read more . . .

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