Boomer-Senior Tech Business

Possible business investment area for boomer and aging technology product and service vendors

There they go again -- the media sneers about 'Grandma' and technology

Fast Company marks a trend -- let's stereotype older adults as Grandma.  Rant on. The latest article title was the last straw. Undoubtedly, as with the others, it was selected by young headline writers: "…the next hot market for wearable tech -- Grandma." Never mind that much of the tech wasn't wearable -- this one pushed me over the edge. So I looked around for other examples because I have seen it so many times -- there was the Huffington Post, 'reconstructing Grandma' and Amazon -- "Grandma Talks Tech (baby boomers take to iPads too!)'. And Popular Mechanics -- 'smart tech will take care of Grandma.' >>> Read more . . .

Tech Advances Will Give Aging Baby Boomers More Independence

Connectivity and technology advances are enabling more sophisticated devices and tools.

10/01/2014

How Stanford University is revolutionizing the aging process

Through partnership with startup accelerator Aging2.0.

09/25/2014

What are the right baby boomer market size numbers?

The numbers of our boomer lives.  So you launch your market messages with an assertion about the addressable market for a product. So one of the timeworn ways used is to start with a concept.  For example, they are going to turn 65 and are retiring -- or perhaps they are unretiring and starting businesses -- at a rate that is big, really, really, big.  So let's consider the following oddity. In 2010, boomers were going to turn 65 at the rate of 10,000 per day for the next 18 years. Then in 2014, you perhaps noticed a different phrase about boomers, including this one from AARP: They are going to turn 65 at the rate of 8,000 per day for the next 18 years. This caused me to wonder, what happened to 2000 of them?  Could they have died?  Left the country?  How many people there are in a certain age range making up an addressable market -- that should be fact, right?  Sort of.  I turned to Brent Green, an advisor to boomer marketers. >>> Read more . . .

Studies show studies don't show

A wake-up call about surveys and what they may not show.

09/24/2014

Aging2.0 announces new Academy Program for the top startups in aging and long-term care.

09/18/2014

Today Aging2.0 announces the launch of the Aging2.0 Academy (http://www.aging2.com/academy), a new year-long program for the top startups in aging and long-term care globally. The program, which is accepting applications through October 6, 2014, provides structured support, introductions and mentorship to help companies scale into the exploding aging and long-term care markets. >>> Read more . . .

Next week is Active Aging Week -- let the trade show season begin

Next week is Active Aging Week 2014.  According to the International Council on Active Aging, there are 3000 events (all over the place) to celebrate beginning tomorrow -- there are "never more reasons to get off the couch."  So now there are 43 million people age 65+ in the US. (Remember when it was 39 million, back in 2012?) Today there are many reasons for older adults to get up and get moving. Seniors are saddled with ever-lengthening life expectancies (one in four of today's 65-year-olds will live to 90! They are stuck in their awkward and costly houses, with questionable health status and a propensity to be overweight.  Meanwhile, more than half of those aged 65+ rely on Social Security -- with its average payment of $1294/month -- for more than half of their income >>> Read more . . .

How an Entrepreneur's Passion Can Destroy a Startup

Passion blinds entrepreneurs, leading them to get overconfident and make bad choices at the worst times.

08/25/2014

Five new Technologies for Aging in Place: July-August, 2014

New, newer, and newest startups to help older adults. Typically it has made sense on this site to not discuss companies until they are in the market, in production, with customers and funding.  But crowdfunding has changed that paradigm. Some startups chose to surface through crowd-sourcing campaigns, gaining visibility and ideally some funding. If all goes well,  they gain some funding, credibility and even bug-fixes. And as one executive from Lively observed prior to its launch, they get feet on the street and customers.  In this post, check out a few of these companies that have launched or recently moved onto media and funding notifications. As always, press releases -- with actual text! -- might help, as do notifications through Indigogo, Kickstarter or other funders. One more thing If any new, newer, or newest startups plan to be at the AARP Ideas @50+ event in San Diego in 2 weeks, let's get together! >>> Read more . . .

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