Boomer-Senior Tech Business

Possible business investment area for boomer and aging technology product and service vendors

Aging2.0 and AgeTech West Announce Plan to Join Forces

11/17/2014

Effective January 2015, AgeTech West, a West Coast network of aging service providers and technology companies, will integrate into Aging2.0, the global innovation network and startup accelerator. The integration will create the ‘Aging2.0 Alliance‘ – a new program for innovative providers and technology companies. The announcement was made today at the 2014 AgeTech West conference: Sync in Seattle: Transforming the Aging Services Experience.

Silicon Valley VCs ignore older adults -- true or false?

Start with the premise -- Silicon Valley VC firms matter for entrepreneur success.  Is this true? And especially, is it true for early stage companies, with founders that are known to VCs; or do angel investors or startup money from friends and family matter more? Instead of speculating, consider the leading Silicon Valley VC firms -- and examine their online featured list of investments. Note mention in this article that the venture 'industry has gone back to its IT- and IT-enabled services roots.' So let's take a look at their historical successes. Sequoia Capital -- health-related investments are disease oriented, big hits include LinkedIn, PayPal, Instagram, Kayak, and eHarmony. For sure, the full list contains many useful tools for people of all ages, but unless we're talking diabetes and glucometers, nothing much that is age-related for seniors.   >>> Read more . . .

There they go again -- the media sneers about 'Grandma' and technology

Fast Company marks a trend -- let's stereotype older adults as Grandma.  Rant on. The latest article title was the last straw. Undoubtedly, as with the others, it was selected by young headline writers: "…the next hot market for wearable tech -- Grandma." Never mind that much of the tech wasn't wearable -- this one pushed me over the edge. So I looked around for other examples because I have seen it so many times -- there was the Huffington Post, 'reconstructing Grandma' and Amazon -- 'Grandma Talks Tech (baby boomers take to iPads too!)'. And Popular Mechanics -- 'smart tech will take care of Grandma.' >>> Read more . . .

Tech Advances Will Give Aging Baby Boomers More Independence

Connectivity and technology advances are enabling more sophisticated devices and tools.

10/01/2014

How Stanford University is revolutionizing the aging process

Through partnership with startup accelerator Aging2.0.

09/25/2014

What are the right baby boomer market size numbers?

The numbers of our boomer lives.  So you launch your market messages with an assertion about the addressable market for a product. So one of the timeworn ways used is to start with a concept.  For example, they are going to turn 65 and are retiring -- or perhaps they are unretiring and starting businesses -- at a rate that is big, really, really, big.  So let's consider the following oddity. In 2010, boomers were going to turn 65 at the rate of 10,000 per day for the next 18 years. Then in 2014, you perhaps noticed a different phrase about boomers, including this one from AARP: They are going to turn 65 at the rate of 8,000 per day for the next 18 years. This caused me to wonder, what happened to 2000 of them?  Could they have died?  Left the country?  How many people there are in a certain age range making up an addressable market -- that should be fact, right?  Sort of.  I turned to Brent Green, an advisor to boomer marketers. >>> Read more . . .

Studies show studies don't show

A wake-up call about surveys and what they may not show.

09/24/2014

Aging2.0 announces new Academy Program for the top startups in aging and long-term care.

09/18/2014

Today Aging2.0 announces the launch of the Aging2.0 Academy (http://www.aging2.com/academy), a new year-long program for the top startups in aging and long-term care globally. The program, which is accepting applications through October 6, 2014, provides structured support, introductions and mentorship to help companies scale into the exploding aging and long-term care markets. >>> Read more . . .

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